Natura Cosméticos SA in Beauty and Personal Care

December 2017

Natura Cosméticos SA is struggling to maintain its robust growth trajectory as the tough macro environment shaping its domestic market hinders growth. Nevertheless, the company’s natural product offering continues to grow in popularity across Latin America, while its Aesop brand is enabling a wider geographic reach and is securing share in the premium segment. Furthermore, the acquisition of The Body Shop is set to significantly expand the company’s global presence.

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Euromonitor International's report on Natura Cosméticos SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Natura Cosméticos SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Natura Cosméticos SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Natura Cosméticos SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Brazil continues to hinder growth
Domestic losses offset by rest of Latin America
Complementary acquisitions: The Body Shop
SWOT: Natura Cosméticos SA
Key strategic objectives and challenges

Competitive Positioning

Natura’s growth dampened by Brazil
Rising threats across channels
Competitive leaders hedge via broad global footprint
Direct selling may hamper future growth

Market Assessment

Natura’s mix appeals to Latin American consumers
Latin America remains Natura’s heavyweight
Limited global footprint

Geographic and Category Opportunities

Latin America set to fuel direct selling
Building a multi-channel company
Beyond direct selling in Latin America
Brazil poised for economic recovery, Natura set to benefit
Other Latin American markets shine for Natura
Success in Argentina, despite macro challenges
Colombia becoming a hub and key market for Natura
Ample room for growth in Mexico
Asian consumers show strongest preference for green beauty
India and Indonesia’s promising proposition
Colour cosmetics go green

Brand Strategy

Natura takes the lead
Aesop: Premium offering and wide geographic reach
The Body Shop’s unfulfilled potential


Natura: Global brand operations in 2016


Beyond Brazil and direct selling

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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