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Strategy Briefing

Natural Healing and Prevention: Renewed Perspectives on Herbal and Traditional Products

Dec 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Renewed interest in natural healing and wellness has advanced growth and innovation in herbal/ traditional (H/T) consumer health. Meanwhile, increasing regulation and formalisation of H/T medicine has the potential to constrain the industry’s progress or to foster greater consumer trust and confidence in its offerings. This report will explore the global and regional developments in H/T remedies and supplements from 2011-2016 and the dynamics that will influence these categories.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

FORMALISATION OF TRADITIONAL MEDICINE

The formalisation of traditional medicine remedies as established by the World Health Organization (WHO) promotes growth for the industry.

CONSUMERS SEEK NATURAL ALTERNATIVES

As consumers take more ownership of their health, they also seek products perceived as safer and efficacious. As a result, the demand for botanical options has generated growth, particularly in cough and cold remedies and dietary supplements.

COMPLEXITIES OF SOURCING

While the popularity of botanical products continues to rise, so are issues regarding sustainability. Some plant-based ingredients may be endangered if proper measures are not taken to sustainably meet rising consumer demand.

ASIA PACIFIC DOMINATES SALES

Asia Pacific is the repository of some of the most expansive and longest-lived forms of traditional medicine, including Traditional Chinese Medicine (TCM), Ayurveda, Unani, Kampo and Sansang. This influence contributes to the impressive dominance of Asia Pacific in global sales.

EMERGING ACCEPTANCE OF COMPLEMENTARY AND INTEGRATIVE MEDICINE

The reconciliation of standard and traditional medicine practices is becoming more solid than ever. Health systems and medical schools are embracing the concept of complementary and integrative medicine to provide consumers and patients with the best of two worlds in matters of treatment and prevention. These models will grow further for players seeking positions across platforms.

INNOVATION POINTS TO REFINEMENT

Innovation for herbal/traditional products mainly comes in the form of packaging and labelling of products resembling their standard counterparts, the launch of innovative botanical combinations for specific ailments, as well as the use of ingredients that are organic, sustainably-sourced, and/or of known provenance.

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Introduction

Scope

Key findings

The Value of Natural Healing and Prevention

The value of natural healing and prevention

The value of natural prevention and healing in the world: 2016

Herbal/traditional products show uneven growth in the world

East meets West trends in traditional and alternative healing

Largest types of traditional or non-conventional medicine by origin

Drivers of natural options and traditional medicine in the world

Preventive products catching up to remedies

Herbal/traditional outpaces standard remedies in few categories

Asia Pacific dominates herbal/traditional market due to tradition

Only a handful of geographies dominate retail value

Leading competitors in herbal/traditional remedies

C ompetition in herbal/traditional dietary supplements* and tonics

Innovation Trends

Innovation trends

Rethinking sustainability in herbal/traditional products

Formulation remains a key focus in efficacy and safety

Whole food dietary supplements: A natural approach in prevention

Trends in Natural Healing: A Review of Traditional Approaches

Trends in natural healing: A review of traditional approaches

How traditional medicine brings personalisation in healing

Trends in Natural Healing: A Review of Traditional Approaches

Trends in ethnic medicine

Trends in complementary, alternative and integrative medicine

Trends in South Korean traditional medicine

Trends in Traditional Chinese Medicine (TCM)

Trends in traditional medicine in India

Trends in traditional medicine in Japan: Kampo

Trends in traditional medicine in Mexico

Trends in traditional medicine in Brazil

Overview of Herbal/Traditional Categories

Overview of herbal/traditional categories

Asia Pacific leads the world in the formalisation of H/T products

Home remedies to be replaced by packaged options in Europe

The Americas show an important contrast in consumer adoption

Immigration, formalised traditional medicine shape trends in MEA

Analgesics to see bright future as consumers seek natural options

Format preference in topical analgesics varies across regions

Respiratory remedies focused on medicated confectionery

H/T dietary supplements are highly fragmented in formulation

D igestive remedies to experience robust growth as population ages

The Future of Herbal/Traditional Products

The future of herbal/traditional products

H/T options to grow at faster rates than standard ones

Asia Pacific will continue to lead sales growth

Largest H/T markets to see disparate growth patterns

Category performance through 2021

Appendix

Data parameters and report definitions

Product definitions (1)

Product definitions (2)

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Megatrends

Strategy Briefing

Natural Healing and Prevention: Renewed Perspectives on Herbal and Traditional Products

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

FORMALISATION OF TRADITIONAL MEDICINE

CONSUMERS SEEK NATURAL ALTERNATIVES

COMPLEXITIES OF SOURCING

ASIA PACIFIC DOMINATES SALES

EMERGING ACCEPTANCE OF COMPLEMENTARY AND INTEGRATIVE MEDICINE

INNOVATION POINTS TO REFINEMENT

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The Value of Natural Healing and Prevention

The value of natural healing and prevention

The value of natural prevention and healing in the world: 2016

Herbal/traditional products show uneven growth in the world

East meets West trends in traditional and alternative healing

Largest types of traditional or non-conventional medicine by origin

Drivers of natural options and traditional medicine in the world

Preventive products catching up to remedies

Herbal/traditional outpaces standard remedies in few categories

Asia Pacific dominates herbal/traditional market due to tradition

Only a handful of geographies dominate retail value

Leading competitors in herbal/traditional remedies

C ompetition in herbal/traditional dietary supplements* and tonics

Innovation Trends

Innovation trends

Rethinking sustainability in herbal/traditional products

Formulation remains a key focus in efficacy and safety

Whole food dietary supplements: A natural approach in prevention

Trends in Natural Healing: A Review of Traditional Approaches

Trends in natural healing: A review of traditional approaches

How traditional medicine brings personalisation in healing

Trends in Natural Healing: A Review of Traditional Approaches

Trends in ethnic medicine

Trends in complementary, alternative and integrative medicine

Trends in South Korean traditional medicine

Trends in Traditional Chinese Medicine (TCM)

Trends in traditional medicine in India

Trends in traditional medicine in Japan: Kampo

Trends in traditional medicine in Mexico

Trends in traditional medicine in Brazil

Overview of Herbal/Traditional Categories

Overview of herbal/traditional categories

Asia Pacific leads the world in the formalisation of H/T products

Home remedies to be replaced by packaged options in Europe

The Americas show an important contrast in consumer adoption

Immigration, formalised traditional medicine shape trends in MEA

Analgesics to see bright future as consumers seek natural options

Format preference in topical analgesics varies across regions

Respiratory remedies focused on medicated confectionery

H/T dietary supplements are highly fragmented in formulation

D igestive remedies to experience robust growth as population ages

The Future of Herbal/Traditional Products

The future of herbal/traditional products

H/T options to grow at faster rates than standard ones

Asia Pacific will continue to lead sales growth

Largest H/T markets to see disparate growth patterns

Category performance through 2021

Appendix

Data parameters and report definitions

Product definitions (1)

Product definitions (2)

Related content available in Passport

Why buy this report?

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