-
Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Automotive
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- About Us
-
Store
Strategy Briefing
Natural Ingredients in Food and Beverages: Defining the Next Move
37 pages, Dec 2016
US$1,325Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In recent years, use of the term “natural” to describe products and ingredients has multiplied. This has led to difficulties, as new natural materials have been required to replace synthetic ingredients, with varying degrees of success. A lack of regulation also means there is uncertainty regarding what “natural” actually is. This report considers the difficulty of using natural claims and explores how specific ingredient categories have adapted to fit the natural trend.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Natural demand continues to grow
The huge desire for natural products shows no sign of abating, with consumers paying more attention to product labels and showing a preference for those that use natural ingredients. There is a clear mistrust of artificial additives and chemicals.
There is no simple way to define “natural”
Manufacturers are currently able to use their own discretion when describing a product as natural. Consequently, there is no conclusive idea of what the term “natural” means and what it should and should not include. The lack of clear definition is causing confusion and harming the believability of natural claims.
Certain ingredients fit better into the natural trend than others
Some ingredient types, such as polysaccharides and oligosaccharides, can comfortably integrate into the natural trend, as several of the ingredients traditionally used are considered natural. For others, such as preservatives and antioxidants, breaking into the natural trend is difficult as there are few existing natural options and potential replacements cannot provide the same efficacy as their artificial predecessors.
R&D is enabling new natural solutions to be found
Ingredient manufacturers are looking to overcome the difficulty in replacing artificial ingredients by developing new solutions with a basis in nature. This has led to new raw materials, such as stevia, being used in food products while others, including many botanicals are repurposed.
Manufacturers feel a compulsion to go natural
As consumer demand has grown, numerous natural products have been released to take advantage. This has meant existing products have had to reformulate to keep up or else risk being shunned by consumers.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
SWOT
Unravelling Natural
What is natural? (1) A lack of consensus
What is natural? (2) Litigation and regulation
Organic creates further confusion
GM not a natural fit
Consumer demand: Natural tied to health
Manufacturers compelled to act in spite of difficulties
Several challenges for natural supply
Ingredient Analysis
Botanicals: Positive outlook for growth
Botanicals a perfect fit for natural trend
Colours: An increasingly dynamic area
Colours: Colouring foods stifle growth
Emulsifiers: Addressing a variety of concerns
Emulsifiers: Natural options spearhead growth
Flavours: Demand creates concerns
Flavours: Beverages hold most opportunity
Polysaccharides and oligosaccharides: Natural overtakes the rest
Polysaccharides and oligosaccharides: Natural not always enough
Preservatives and antioxidants: Artificials clinging on
Preservatives and antioxidants: Natural increasingly demanded
Sweeteners: Non-natural sweeteners set to fall
Sweeteners: Natural looks to complement health
Future Outlook
Where to start with a natural definition?
Attention shifting onto processing and production
Is natural still the future?
Recommendations
Recommendations
Definitions (1)
Definitions (2)
Definitions (3)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.