Naturally Healthy Beverages

NH beverages maintained strong retail current value growth in 2019. Industry players are focusing on building credibility around substantiated health credentials. Most are focusing on their brand image by projecting simplicity and transparency in ...

Naturally healthy beverages enjoyed ongoing growth in 2019. One of the main drivers of the category was NH RTD tea thanks to the growth of Kombucha and its association and health positioning as supporting gut health. The range of Kombucha products ...

The ability of juice to diversify with new superfruit additions has long propelled naturally healthy 100% variants. That momentum seems to be slowing however in 2018 as year on year growth did not equal the performance seen in previous years. While ...

Value growth in naturally healthy beverages is being driven by changing consumer preferences in Portugal. Consumers are becoming increasingly health-conscious and are choosing more natural products, favouring natural beverages with low sugar content ...

Naturally healthy beverages is a major category in Egypt which includes a number of products. NH hot drinks, specifically NH tea, makes up a small percentage of sales. The majority of the naturally healthy beverages category in Egypt is comprised of ...

With the rising health consciousness among local consumers, they are increasingly looking to avoid consuming unhealthy substances in their food and beverages. For example, consumers are actively avoiding sweeteners as well as shifting away from ...

Naturally healthy beverages recorded declines in 2019 as NH bottled water sales plummeted. The exceptional summer weather in Norway in 2018 was followed by a colder summer in 2019. NH bottled water is highly weather sensitive as Norwegians mostly ...

Despite the relative maturity of NH beverages, local consumer habits and health trends drive growth and development in NH bottled water, NH fruit/vegetable juice, NH green RTD tea and NH tea. NH natural mineral bottled water is still achieving growth...

As an already mature category in Thailand, categories such as NH RTD have been criticised for their high sugar content, which has led to some health-conscious consumers moving away. Consumers perceive NH RTD tea to be sugary and thus unhealthy, while...

Rising health consciousness among Vietnamese consumers continued to drive the positive development of NH beverages in 2019, with NH tea and NH fruit/vegetable juice again registering double-digit growth in current value sales. NH bottled water saw ...

Natural healthy beverages recorded healthy growth in both retail volume and value terms in 2019. NH hot drinks continued to develop as NH tea remains an important part of the overall category. NH tea, in fact, generates by far the highest value sales...

Naturally healthy beverages remained the largest category within health and wellness in Ukraine, covering both hot and soft drinks, although the latter continued to dominate demand. NH hot drinks is mainly comprised of NH tea (green, fruit/herbal and...

Naturally healthy beverages is well-established in Poland and continues to grow in line with the wider societal trend towards naturalness. Increasing disposable income among Polish consumers is boosting sales of higher-priced beverages containing ...

NH beverages continued to see strong retail current value growth in Turkey in 2019. In addition to rising prices, a main driver of value growth was the increasing move towards more natural and healthier products, and away from carbonates and ...

The rise in consumer health-consciousness is leading to an increase in consumer concerns about the impact of artificial ingredients and additives, such as sweeteners, colourings and preservatives, on health. Moreover, the end of the review period saw...

NH beverages has benefited from the shift away from sugary beverages, a trend that has accelerated since 2017, as the government launched its “War on Diabetes”. While NH fruit/vegetable juice continues to dominate in terms of value sales, it has been...

Driven by the growing awareness about the benefits of drinking water and hydrating, as well as the reduction of sugar intake, consumers keep looking for healthier alternatives, reducing sugary beverages, prioritising fortified/ functional options and...

NH beverages saw continued growth in 2019, due to consumers’ growing awareness of health issues, and a desire to buy less processed food and drink products. Green tea saw further growth of as part of the healthier lifestyle trend. Furthermore, the ...

NH juice sales in Canada are dominated by sales of nectars. Canadian NH juices are growing more diverse every year thanks to the introduction of various new superfruits linked with new health benefits. Common superfruit ingredients like goji berry ...

2019 was a good year for naturally healthy beverages in the Philippines as health-conscious consumers continued to flock to the category. Among the main motivations for purchasing and consuming naturally healthy beverages was the higher prices ...