Naturally Healthy Beverages

Traditionally, malt-based products targeted the masses, highlighting their importance as a nutritional supplement. At the same time, chocolate-based flavoured powdered drinks were mainly offered as indulgent products catering to urban consumers. Many…

Sales of naturally healthy (NH) beverages are set to record a slight decline in retail current value and volume terms in 2021, following the strong increase seen in 2020. Retail sales in 2021 were negatively impacted by the partial recovery of…

The consumption of bottled water in Peru has been impacted by the COVID-19 pandemic, with consumers switching to boiled water and other home-made alternatives. This “back to basics” trend has been reinforced by the economic crisis, which has resulted…

Both NH hot drinks and NH soft drinks see a significant slowdown in growth in current value terms in 2021, albeit with sales remaining well above pre-COVID-19 levels. NH flavoured bottled water, which is one of the largest categories in NH beverages,…

NH beverages continued to benefit from the impact of the growing health and wellness trend in light of the Coronavirus (COVID-19) pandemic in Spain. The persistence of measures associated with the pandemic during the first semester of 2021, in…

Naturally healthy beverages continued to see steady growth in current value terms in 2021, albeit slightly slower than the growth seen in 2020. Sales have benefitted from the effects of COVID-19 on consumption habits. The increased number of people…

In 2020, there was off-trade growth in naturally healthy beverages due to increased at-home consumption due to home seclusion during COVID-19. Growth continued in 2021, albeit at a slower pace than in the previous year, as many consumers still spent…

NH tea was the most dynamic category of NH hot drinks in 2021 due to the strong performance of NH green tea during the year. The main reason for the very strong performance recorded in NH green tea is the healthy image of this product, which is known…

NH natural mineral bottled water still achieves growth despite maturity in Hungary. The country is renowned for the excellent quality of its natural mineral water, and the great majority of bottled water falls in the NH product area. Thanks to the…

NH tea has seen demand bolstered by the COVID-19 pandemic. The category was expected to see continued strong growth in 2021 having already recorded double-digit current value growth in the previous year due to its health and immunity-boosting…

Naturally healthy beverages has rebounded back to stronger growth in 2021, following slower (albeit still fairly robust) value sales in 2020. Part of this growth is attributed to the booms in e-commerce and home-delivery services which were inspired…

Although NH RTD green tea is still a nascent naturally healthy beverages category with negligible retail value sales it is becoming more popular thanks to the natural antioxidant properties of these beverages, as well as vitamins that naturally boost…

Naturally healthy beverages benefited greatly from the onset of the global pandemic with its current value sales experiencing a notable increase. This was mainly thanks to the healthy positioning of NH beverages to which many consumers had migrated…

Demand for NH beverages sales will remain largely unchanged in 2021 (in contrast with the fluctuating demand experienced in the review period), with marginal growth recorded in both NH hot drinks and NH soft drinks. Despite NH hot drinks being the…

Sales of naturally healthy beverages achieved further growth in Romania in 2021 in both value and volume terms. Other plant-based hot drinks and green tea are the main drivers of NH hot drinks. Consumers are paying closer attention to their health…

NH beverages is the biggest category within health and wellness beverages, thanks to the significant number of sales of NH natural mineral water in the country (even with the latter’s slight declines in 2020 and 2021). The impact of the pandemic…

Naturally healthy beverages performed well in 2021, with value growth closer to that of 2019, particularly NH other hot drinks, with value sales more than doubling, though from a very small base. NH fruit/herbal tea, which is a much more significant…

The COVID-19 pandemic drove an accelerated rate of growth in current retail value sales of naturally healthy (NH) beverages in 2020, as many Danes became more health conscious. With many spending more time at home, retail consumption benefited, with…

The soft drinks space looked set to continue to drive the decline of naturally healthy beverages in 2021. This can be explained by the weight of naturally healthy bottled water and naturally healthy superfruit juice, two of the largest segments in…

2021 was a year of growth for naturally healthy beverages following stagnant demand the previous year. This growth was underpinned by the additional disposable incomes that most Chilean households enjoyed as a result of the withdrawal of 10% from the…