Naturally Healthy Beverages

The main value growth stimulant under naturally healthy (NH) beverages in 2018 was the increasing trend towards more natural and healthier products, and away from carbonates and concentrates. With the higher rate of education and consciousness of the...

Consumers in China have become increasingly conscious of the food and drink that they consume and this has supported the strong growth of NH beverages. With a growing middle- and upper-class there is a greater willingness to pay a premium for ...

NH beverages witnessed only marginal growth in retail value sales in 2018. Besides being an already mature category in Thailand, categories such as NH RTD have been criticised for their high sugar content, which has led health-conscious consumers to ...

The concept that “you are what you eat” and that the root cause of any illness is closely related to daily diet and lifestyle paved the way for various dietary theories. As numerous food safety issues related to complex food manufacturing processes, ...

Industry players are focusing on building credibility around fully substantiated healthy credentials. Most are focusing on the image of their brands by projecting simplicity and transparency in their marketing campaigns and branding strategies and ...

In line with rising health awareness, Ukrainians are becoming more conscious of the importance of staying adequately hydrated throughout the day. In 2018 this continued to drive the expansion of the local bottled water drinking culture, particularly ...

Rising health-consciousness among Vietnamese consumers continued to drive the positive development of NH beverages in 2018, with NH bottled water, NH tea and NH fruit/vegetable juice all registering double-digit growth in current value sales. This ...

The ongoing rise in health-awareness is driving consumers to swap sweetened beverages for water. While sugar in foods is harder to avoid, sweetened beverages are relatively easy to give up, with a direct positive impact on the volume consumption of ...

In 2018, naturally healthy beverages continued to witness significant value growth, in line with the review period CAGR. Sales of naturally healthy beverages benefited in 2018 from the increasing mistrust of ingredients used in packaged beverages, ...

Among the most popular categories in NH beverages in 2018 were NH 100% juice, NH still natural mineral bottled water and NH green tea. Ongoing economic recovery is helping to boost consumer confidence and spending power and is encouraging consumers ...

With the rise of health and wellness concerns, Portuguese consumers are increasingly paying attention to the products they ingest. With no calories, low artificial ingredients and low unit prices, NH bottled water has become a natural and obvious ...

Swedish consumers are becoming more health-conscious and focus on drinking and eating less sugary and fatty beverages and food products, or those that are completely sugar- or fat-free. This drives sales of better for you beverages. Another aspect ...

NH soft drinks saw an overall value sales decline in 2018 due to the healthy living trend, which greatly influenced the performances within each category. NH fruit/vegetable juice and NH Asian speciality drinks recorded the steepest declines, with ...

Naturally healthy beverages continued to see slight value growth in 2018, which was mostly caused by increasing prices for most NH products. In volume terms, smaller growth by NH hot drinks and NH soft drinks was seen compared to value. NH beverages ...

When it comes to naturally healthy beverages in Romania, the most popular category by far is NH bottled water. Being rich in resources, water has always been considered a natural and accessible product in Romania, which makes the category highly ...

NH soft drinks accounted for the majority share of naturally healthy beverages in 2018. This was mostly dictated by the strong development and growth of NH bottled water and consumer switches to this category from categories with a high sugar ...

In view of the high obesity rate and prevalence of diabetes in Malaysia, the Ministry of Health is investing in educational and marketing initiatives to encourage consumers to adopt healthier diets and lifestyles. In 2018, it organised various ...

In its attempt to combat growing obesity rates in the country, the government took specific action in 2018, by first increasing the Selective Consumption Tax, which affects sugary drinks. Beverages that were not previously considered such as juice, ...

A key contributing factor to the strong performance of NH bottled water sales was a summer that lasted longer than usual, with some of the hottest weather ever registered in Norway. Given the country’s excellent tap water quality, NH bottled water is...

In 2018 manufacturers were relying on innovation to attract consumers. Efforts were mostly observed in NH fruit/vegetable juice and NH RTD tea. Over the review period, a trend in NH fruit/vegetable juice was to introduce mixes of fruits and ...