Naturally Healthy Beverages

Sales of naturally healthy (NH) beverages are set to record a slight decline in retail current value and volume terms in 2021, following the strong increase seen in 2020. Retail sales in 2021 were negatively impacted by the partial recovery of…

The consumption of bottled water in Peru has been impacted by the COVID-19 pandemic, with consumers switching to boiled water and other home-made alternatives. This “back to basics” trend has been reinforced by the economic crisis, which has resulted…

Both NH hot drinks and NH soft drinks see a significant slowdown in growth in current value terms in 2021, albeit with sales remaining well above pre-COVID-19 levels. NH flavoured bottled water, which is one of the largest categories in NH beverages,…

NH beverages continued to benefit from the impact of the growing health and wellness trend in light of the Coronavirus (COVID-19) pandemic in Spain. The persistence of measures associated with the pandemic during the first semester of 2021, in…

Naturally healthy beverages continued to see steady growth in current value terms in 2021, albeit slightly slower than the growth seen in 2020. Sales have benefitted from the effects of COVID-19 on consumption habits. The increased number of people…

2021 was a year of growth for naturally healthy beverages following stagnant demand the previous year. This growth was underpinned by the additional disposable incomes that most Chilean households enjoyed as a result of the withdrawal of 10% from the…

Naturally healthy is the largest product area within health and wellness beverages. However, there are threats to its growth. During the pandemic, consumers have been taking vitamin supplements in order to protect against COVID-19 infection, and as a…

Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become…

Naturally healthy beverages is the largest product area in terms of value sales within health and wellness. However, though it registered an increase in current value and volume sales, growth was not as high as for other health and wellness segments.…

NH 100% juice recorded declining volume and value sales again during 2021, although the category registered a less negative performance than what was seen at the peak of the COVID-19 pandemic during 2020. Among the major factors presenting challenges…

The Coronavirus (COVID-19) pandemic has led to widespread changes in consumer lifestyles and consumption habits in Thailand. The emphasis on health and immunity, as well as longer time spent in the home, encouraged consumers to focus their spending…

Portuguese consumers traditionally prefer bottled water over tap variants, as they perceive this to be healthier and more appetising and tend to trust well-established local water sources such as Luso or Fastio. Despite an already high rate…

While German consumers increasingly seek reduced sugar products, there is also greater interest in beverages that are a healthier alternative by containing natural sweeteners such as fruit juice. Despite marginal declines in 2021, demand remains…

Naturally healthy is the largest product group (in retail volume terms) within health and wellness beverages in Austria as a result of its large selection of products in NH soft drinks. The largest share and selection of products can be found,…

NH beverages saw a boost to growth in 2020, due to COVID-19. With consumers spending more time at home there was a general increase in demand for drinks to consume at home, with some transfer of sales from foodservice. For example, NH spring water…

COVID-19 has pushed consumers to focus more on how healthy the beverages are that they drink, with many people switching from sugary carbonates to healthier soft drinks. This favoured NH carbonated natural mineral bottled water and NH carbonated…

While NH superfruit 100% juice products are rich in vitamins, minerals and other nutrients, for the most part they have not benefited from the trend towards healthier lifestyles in Taiwan in recent years. In contrast, this category posted negative…

Naturally healthy is the most prominent health and wellness beverages category in Brazil, as it encompasses 100% juice and fruit/herbal tea, which are themselves important in their own categories as they represent high growth rates in juice and hot…

In 2020, there was off-trade growth in naturally healthy beverages due to increased at-home consumption due to home seclusion during COVID-19. Growth continued in 2021, albeit at a slower pace than in the previous year, as many consumers still spent…

NH tea was the most dynamic category of NH hot drinks in 2021 due to the strong performance of NH green tea during the year. The main reason for the very strong performance recorded in NH green tea is the healthy image of this product, which is known…