Naturally Healthy Beverages

While German consumers increasingly seek reduced sugar products, there is also greater interest in beverages that are a healthier alternative by containing natural sweeteners such as fruit juice. Despite marginal declines in 2021, demand remains…

Naturally healthy is the largest product group (in retail volume terms) within health and wellness beverages in Austria as a result of its large selection of products in NH soft drinks. The largest share and selection of products can be found,…

NH beverages saw a boost to growth in 2020, due to COVID-19. With consumers spending more time at home there was a general increase in demand for drinks to consume at home, with some transfer of sales from foodservice. For example, NH spring water…

COVID-19 has pushed consumers to focus more on how healthy the beverages are that they drink, with many people switching from sugary carbonates to healthier soft drinks. This favoured NH carbonated natural mineral bottled water and NH carbonated…

While NH superfruit 100% juice products are rich in vitamins, minerals and other nutrients, for the most part they have not benefited from the trend towards healthier lifestyles in Taiwan in recent years. In contrast, this category posted negative…

Naturally healthy is the most prominent health and wellness beverages category in Brazil, as it encompasses 100% juice and fruit/herbal tea, which are themselves important in their own categories as they represent high growth rates in juice and hot…

2021 was a year of growth for naturally healthy beverages following stagnant demand the previous year. This growth was underpinned by the additional disposable incomes that most Chilean households enjoyed as a result of the withdrawal of 10% from the…

Naturally healthy is the largest product area within health and wellness beverages. However, there are threats to its growth. During the pandemic, consumers have been taking vitamin supplements in order to protect against COVID-19 infection, and as a…

Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become…

Naturally healthy beverages is the largest product area in terms of value sales within health and wellness. However, though it registered an increase in current value and volume sales, growth was not as high as for other health and wellness segments.…

Naturally healthy (NH) beverages in Australia declined slightly in current value terms in 2021, following a similar decline in 2020. Much of this decline was confined to one category, NH bottled water, the consumption of which plummeted in both 2020…

NH beverages remains the largest category within health and wellness beverages, and within that, NH bottled water accounts for the highest sales. However, NH still natural and spring bottled water recorded slowdowns in their retail volume and current…

In 2021, NH bottled water continued to dominate the value share of value sales of total NH beverages as well as seeing the most dynamic growth. During the COVID-19 pandemic, the volume and current value sales of bottled water has registered good…

NH 100% juice recorded declining volume and value sales again during 2021, although the category registered a less negative performance than what was seen at the peak of the COVID-19 pandemic during 2020. Among the major factors presenting challenges…

The Coronavirus (COVID-19) pandemic has led to widespread changes in consumer lifestyles and consumption habits in Thailand. The emphasis on health and immunity, as well as longer time spent in the home, encouraged consumers to focus their spending…

Portuguese consumers traditionally prefer bottled water over tap variants, as they perceive this to be healthier and more appetising and tend to trust well-established local water sources such as Luso or Fastio. Despite an already high rate…

In 2020, there was off-trade growth in naturally healthy beverages due to increased at-home consumption due to home seclusion during COVID-19. Growth continued in 2021, albeit at a slower pace than in the previous year, as many consumers still spent…

NH tea was the most dynamic category of NH hot drinks in 2021 due to the strong performance of NH green tea during the year. The main reason for the very strong performance recorded in NH green tea is the healthy image of this product, which is known…

NH natural mineral bottled water still achieves growth despite maturity in Hungary. The country is renowned for the excellent quality of its natural mineral water, and the great majority of bottled water falls in the NH product area. Thanks to the…

NH tea has seen demand bolstered by the COVID-19 pandemic. The category was expected to see continued strong growth in 2021 having already recorded double-digit current value growth in the previous year due to its health and immunity-boosting…