Naturally Healthy Beverages

Market research on the naturally healthy beverages industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Naturally Healthy Beverages in New Zealand

Jun 2019

In 2018, around one in eight children aged 2-17 years were considered obese (12% of the population), with a further 21% considered overweight for their age/height/body weight ratio. Tooth decay in younger children has also increased, according to a ...

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Naturally Healthy Beverages in Australia

Jun 2019

Other NH RTD tea recorded the strongest off-trade value growth within NH beverages in 2018. The significant growth of Kombucha is due to its health positioning, with the product promoted as supporting gut health. The range of Kombucha products ...

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Naturally Healthy Beverages in Turkey

Apr 2019

The main value growth stimulant under naturally healthy (NH) beverages in 2018 was the increasing trend towards more natural and healthier products, and away from carbonates and concentrates. With the higher rate of education and consciousness of the...

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Naturally Healthy Beverages in China

Apr 2019

Consumers in China have become increasingly conscious of the food and drink that they consume and this has supported the strong growth of NH beverages. With a growing middle- and upper-class there is a greater willingness to pay a premium for ...

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Naturally Healthy Beverages in Thailand

Apr 2019

NH beverages witnessed only marginal growth in retail value sales in 2018. Besides being an already mature category in Thailand, categories such as NH RTD have been criticised for their high sugar content, which has led health-conscious consumers to ...

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Naturally Healthy Beverages in Taiwan

Apr 2019

The concept that “you are what you eat” and that the root cause of any illness is closely related to daily diet and lifestyle paved the way for various dietary theories. As numerous food safety issues related to complex food manufacturing processes, ...

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Naturally Healthy Beverages in the United Arab Emirates

Apr 2019

Industry players are focusing on building credibility around fully substantiated healthy credentials. Most are focusing on the image of their brands by projecting simplicity and transparency in their marketing campaigns and branding strategies and ...

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Naturally Healthy Beverages in Ukraine

Apr 2019

In line with rising health awareness, Ukrainians are becoming more conscious of the importance of staying adequately hydrated throughout the day. In 2018 this continued to drive the expansion of the local bottled water drinking culture, particularly ...

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Naturally Healthy Beverages in Vietnam

Apr 2019

Rising health-consciousness among Vietnamese consumers continued to drive the positive development of NH beverages in 2018, with NH bottled water, NH tea and NH fruit/vegetable juice all registering double-digit growth in current value sales. This ...

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Naturally Healthy Beverages in Israel

Apr 2019

The ongoing rise in health-awareness is driving consumers to swap sweetened beverages for water. While sugar in foods is harder to avoid, sweetened beverages are relatively easy to give up, with a direct positive impact on the volume consumption of ...

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Naturally Healthy Beverages in India

Apr 2019

In 2018, naturally healthy beverages continued to witness significant value growth, in line with the review period CAGR. Sales of naturally healthy beverages benefited in 2018 from the increasing mistrust of ingredients used in packaged beverages, ...

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Naturally Healthy Beverages in Saudi Arabia

Apr 2019

Among the most popular categories in NH beverages in 2018 were NH 100% juice, NH still natural mineral bottled water and NH green tea. Ongoing economic recovery is helping to boost consumer confidence and spending power and is encouraging consumers ...

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Naturally Healthy Beverages in Portugal

Apr 2019

With the rise of health and wellness concerns, Portuguese consumers are increasingly paying attention to the products they ingest. With no calories, low artificial ingredients and low unit prices, NH bottled water has become a natural and obvious ...

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Naturally Healthy Beverages in Sweden

Apr 2019

Swedish consumers are becoming more health-conscious and focus on drinking and eating less sugary and fatty beverages and food products, or those that are completely sugar- or fat-free. This drives sales of better for you beverages. Another aspect ...

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Naturally Healthy Beverages in Singapore

Apr 2019

NH soft drinks saw an overall value sales decline in 2018 due to the healthy living trend, which greatly influenced the performances within each category. NH fruit/vegetable juice and NH Asian speciality drinks recorded the steepest declines, with ...

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Naturally Healthy Beverages in Slovakia

Apr 2019

Naturally healthy beverages continued to see slight value growth in 2018, which was mostly caused by increasing prices for most NH products. In volume terms, smaller growth by NH hot drinks and NH soft drinks was seen compared to value. NH beverages ...

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Naturally Healthy Beverages in Romania

Apr 2019

When it comes to naturally healthy beverages in Romania, the most popular category by far is NH bottled water. Being rich in resources, water has always been considered a natural and accessible product in Romania, which makes the category highly ...

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Naturally Healthy Beverages in Russia

Apr 2019

NH soft drinks accounted for the majority share of naturally healthy beverages in 2018. This was mostly dictated by the strong development and growth of NH bottled water and consumer switches to this category from categories with a high sugar ...

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Naturally Healthy Beverages in Malaysia

Apr 2019

In view of the high obesity rate and prevalence of diabetes in Malaysia, the Ministry of Health is investing in educational and marketing initiatives to encourage consumers to adopt healthier diets and lifestyles. In 2018, it organised various ...

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Naturally Healthy Beverages in Peru

Mar 2019

In its attempt to combat growing obesity rates in the country, the government took specific action in 2018, by first increasing the Selective Consumption Tax, which affects sugary drinks. Beverages that were not previously considered such as juice, ...

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