Executive Summary

Jun 2019
PROSPECTS
Kombucha continues to increase in availability and popularity

Other NH RTD tea recorded the strongest off-trade value growth within NH beverages in 2018. The significant growth of Kombucha is due to its health positioning, with the product promoted as supporting gut health.

NH superfruit 100% juice sees strong value growth

NH superfruit 100% juice saw the second-strongest off-trade value growth within NH beverages. The growth of these products is being supported by their health positioning.

Growth of NH carbonated natural mineral bottled water supported by rising health consciousness

Consumers are seeking out healthier beverage alternatives, such as bottled water. This shift in beverage consumption saw NH carbonated natural mineral bottled water record the third strongest off-trade value growth in NH beverages in 2018.

COMPETITIVE LANDSCAPE
Lion the number one player in naturally healthy beverages

Lion remained the leading player in naturally healthy beverages in 2018. However, its share declined year-on-year throughout the review period.

Coca-Cola Amatil maintains a steady share in naturally healthy beverages

Two thirds of value sales within NH carbonated spring bottled water were attributable to Coca-Cola Amatil in 2018. Within other NH RTD tea, the company accounted for almost a quarter of off-trade value sales in 2018.

Nudie Foods Australia sees growth as consumers value 100% juice that is created from local ingredients

Nudie Foods Australia saw its share within NH 100% juice increase year-on-year throughout the review period as consumers valued the freshness of the company’s products and its use of local fruit. For example, the company’s “Nothing but 21 oranges double pulp” uses 21 Australian oranges, with the listing of ingredients appealing to Australians who are seeking out transparency about the ingredients used in their beverage products.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Naturally Healthy Beverages in Australia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Naturally Healthy Beverages in Australia - Category analysis

HEADLINES

PROSPECTS

Kombucha continues to increase in availability and popularity
NH superfruit 100% juice sees strong value growth
Growth of NH carbonated natural mineral bottled water supported by rising health consciousness

COMPETITIVE LANDSCAPE

Lion the number one player in naturally healthy beverages
Coca-Cola Amatil maintains a steady share in naturally healthy beverages
Nudie Foods Australia sees growth as consumers value 100% juice that is created from local ingredients

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2013-2018
Table 2 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 5 Distribution of NH Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health consciousness continues to impact the purchasing decisions of Australians
Functional benefits a focus area
Major players make a commitment to providing consumers with healthier choices
Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
A focus on health and wellness to be at the front of consumers’ and manufacturers’ minds over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources