Other NH RTD tea recorded the strongest off-trade value growth within NH beverages in 2018. The significant growth of Kombucha is due to its health positioning, with the product promoted as supporting gut health.
NH superfruit 100% juice saw the second-strongest off-trade value growth within NH beverages. The growth of these products is being supported by their health positioning.
Consumers are seeking out healthier beverage alternatives, such as bottled water. This shift in beverage consumption saw NH carbonated natural mineral bottled water record the third strongest off-trade value growth in NH beverages in 2018.
Lion remained the leading player in naturally healthy beverages in 2018. However, its share declined year-on-year throughout the review period.
Two thirds of value sales within NH carbonated spring bottled water were attributable to Coca-Cola Amatil in 2018. Within other NH RTD tea, the company accounted for almost a quarter of off-trade value sales in 2018.
Nudie Foods Australia saw its share within NH 100% juice increase year-on-year throughout the review period as consumers valued the freshness of the company’s products and its use of local fruit. For example, the company’s “Nothing but 21 oranges double pulp” uses 21 Australian oranges, with the listing of ingredients appealing to Australians who are seeking out transparency about the ingredients used in their beverage products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Australia with research from Euromonitor's team of in-country analysts.
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The Naturally Healthy Beverages in Australia market research report includes:
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