2021 was a year of growth for naturally healthy beverages following stagnant demand the previous year. This growth was underpinned by the additional disposable incomes that most Chilean households enjoyed as a result of the withdrawal of 10% from the pension system and the cash subsidies granted by the government, which allowed consumers to indulge, especially in products with a growing trend in consumption such as naturally healthy beverages.
The dominant NH soft drinks category drove sales in 2021. These types of products tend to be linked to indulgence and in Chile at least, are mostly consumed at home.
Demand for kombucha continues to grow in Chile due to its perception amongst younger consumers as fashionable in addition to its use of healthy natural ingredients. Its overall small size in sales terms offers further potential for expansion and dynamic growth.
Major players have taken steps to restructure their sales strategies using different channels. One growing trend is the omnichannel approach to sales, which has been revolutionising the management of retail globally, and which is also beginning to take shape in Chile, given the increasing switch towards e-commerce.
In 2021, formats of naturally healthy beverages offered in larger sizes followed the successful trend that emerged in 2020. With lingering price sensitivity, this is expected to continue to gain momentum in 2022, particularly as Chileans are unlikely to see further additional funds in the form of monetary subsidies granted by the government or further withdrawals from the pension system.
Sustainable and environmentally-friendly products can add greater value to natural healthy beverages. Innovation will also continue to be an important factor in the purchasing decision, as companies that include these two elements in their offer will have a comparative advantage over competitors.
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Understand the latest market trends and future growth opportunities for the Naturally Healthy Beverages industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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