NH beverages remains the largest category within health and wellness beverages, and within that, NH bottled water accounts for the highest sales. However, NH still natural and spring bottled water recorded slowdowns in their retail volume and current value growth rates in 2020, mainly due to the decrease in on-the-go consumption occasions during the pandemic.
Rejuvenation is being seen in the already large NH tea category (hot tea). Although the major consumer group for NH tea is still middle-aged and above, the rise in consumption of NH tea amongst the younger generation is making NH tea seem less old-fashioned.
Domestic player Nongfu Spring strengthened its lead in NH beverages in 2021, gaining retail value share. This is mainly due to the strong performance of NH bottled water, which it leads, as on-the-go consumption resumed in 2021.
NH beverages is set to maintain dynamic retail volume and current value growth rates in the forecast period. A positive outlook is expected thanks to rising awareness of health amongst consumers due to actions by the government, as well as the impact of COVID-19.
Consumers are increasingly turning to higher-end still NH bottled water products rather than opting for the cheapest option. Players have started developing new products to meet this demand.
Continuing the trend seen in the review period, NH RTD tea is set to maintain dynamic double-digit growth in both retail volume and current value terms in China in the forecast period. Sales are expected to continue to grow due to increasing interest in health and living healthy lifestyles.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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