Heightened consumer interest in health and wellness in the wake of Coronavirus (COVID-19) continued to create demand for naturally healthy (NH) beverages. Retail volume sales of naturally healthy beverages rose at their fastest rate in five years in 2020.
NH soft drinks, particularly NH natural mineral water, continued to account for the bulk of retail volume sales of NH beverages in Egypt in 2021. NH natural mineral water is popular because tap water is generally not considered to be safe to drink by local consumers.
NH beverages are widely distributed in Egypt, with supermarkets and independent small grocers accounting for the bulk of retail value sales. Société des Eaux Minérales Vittor SAE remained the clear leader in NH beverages in retail value sales terms in 2021.
Over the forecast period, NH beverages, overall, is expected to see a healthy increase in retail volume and value (constant 2021 prices) sales. The shift towards naturally healthy products is predicted to be underpinned by growing awareness of the added health benefits of these products.
The forecast period is predicted to bring stronger communication and advertising and marketing efforts by the government and companies operating within beverages. This will continue to drive an increase in awareness of NH beverages, leading to wider distribution and availability and higher consumption of healthier types of beverages.
The demand for NH fruit/vegetable juice increased significantly towards the end of the review period. Over the forecast period, more products are expected to appear within this category, as consumers look for healthy alternatives for bulk juice purchases.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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