Naturally Healthy Beverages in Hong Kong, China

2020 IMPACT

Good growth momentum halted in 2020 by lack of on-the go consumption

After several years of positive performance, volume sales of NH beverages dipped in 2020 on account of home seclusion following the outbreak of COVID-19. With consumers working at home during the crisis and limiting their time outdoors, impulse purchases were considerably reduced.

Sparkling performance within NH natural mineral water

The largest category within NH beverages, NH bottled water posted some of the largest volume growth rates in 2019 and continues to gain traction among local consumers because of its healthy nature. NH carbonated natural mineral bottled water is rapidly becoming popular among Hong Kongers due to its taste, in line with changes in local lifestyles – consumers are now looking for healthy options that also have pleasant flavours.

NH fruit/herbal tea’s calming qualities sought after in a stressful year

Within NH hot drinks, NH fruit/herbal tea recorded the most dynamic growth in retail value terms in 2020, with the health and wellness trend staying highly relevant for home-secluding consumers, and with new products and flavours being launched to constantly stimulate consumer interest. Health and wellness has been on consumers’ minds even more since the start of the pandemic, and NH fruit/herbal tea products that are able to promote their associated health benefits such as enhancing sleeping quality are gaining in popularity.

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