NH natural mineral bottled water still achieves growth despite maturity in Hungary. The country is renowned for the excellent quality of its natural mineral water, and the great majority of bottled water falls in the NH product area.
Many industry experts were expecting the COVID-19 pandemic to have a huge benefit to NH beverages in 2020 and 2021, due to the growing health and wellness trend. However, while Hungarian consumers have become more aware of their overall health and are striving to make changes in their diets and lifestyles, this does not override the strong price sensitivity present within the country.
Both local and international brands make up the competitive landscape of NH beverages in Hungary. For example, NH bottled water is mainly represented by strong local players, which have established trust among consumers as well distribution networks.
After being negatively impacted by the COVID-19 pandemic, NH beverages is expected to see a slowed recovery over the forecast period. The main reason for this is due to unit price hikes as supply chains readjust to the post pandemic norm.
Local brands and products may emerge over the forecast period; however, they are not expected to pose a threat to the major leading brands. Nevertheless, some innovations may occur to avoid importing products at a relatively high price.
Urbanisation in main cities such as Budapest will give NH a strong growth potential over the forecast period. Firstly, marketing campaigns will reach many more consumers in urban settings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Naturally Healthy Beverages industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Naturally Healthy Beverages industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Naturally Healthy Beverages research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!