Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Ireland

22 pages, Jun 2018

US$990

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Executive Summary

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PROSPECTS

Naturally healthy beverages in line with current trends

Naturally healthy beverages performed strongly in 2017 and is expected to continue to do so, mostly thanks to growing demand for staples such as NH black tea and NH bottled water. Irish consumers are increasingly interested in preventative health care, rather than waiting until they are ill.

Preventative health trend boosting NH green tea sales

Traditionally, Irish consumers have adopted a reactive approach to their health, only visiting their GPs once they have become ill. However, in recent years, thanks to a number of awareness and education campaigns by the Irish Health Service Executive (HSE), Irish consumers have become increasingly aware of the need for, and the benefits of, practicing preventative health.

Coconut water set to perform strongly

Within naturally healthy soft drinks, coconut water is set to post impressive value growth over the forecast period. Ireland has been gripped by health and wellness fever, with the number of consumers participating in sport increasing year on year.

COMPETITIVE LANDSCAPE

Sales remain fragmented

Despite the presence of a large number of multinational brands, the area remains hyper competitive. The relatively recent focus on naturally healthy beverages means that a number of smaller players have managed to gain sales share, along with private label ranges.

Growing popularity of private label

Private label ranges were particularly successful in 2017 in carbonated natural mineral water, where Tesco, Aldi and Lidl increased their sales share thanks to bulk discounts and low unit prices. Britvic Ireland remains the largest player in value sales share terms.

Juice and added benefits increasingly key to attracting consumers

In recent years, sales of juice products have been impacted by concerns around sugar content and the adverse publicity created by the impending introduction of the sugar tax. However, sales of healthier juice products have benefitted from careful promotion of health benefits.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Country Report

Naturally Healthy Beverages in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Naturally healthy beverages in line with current trends

Preventative health trend boosting NH green tea sales

Coconut water set to perform strongly

COMPETITIVE LANDSCAPE

Sales remain fragmented

Growing popularity of private label

Juice and added benefits increasingly key to attracting consumers

Samples

Overview

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Samples (FAQs about samples):

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Country Report

Naturally Healthy Beverages in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Naturally healthy beverages in line with current trends

Preventative health trend boosting NH green tea sales

Coconut water set to perform strongly

COMPETITIVE LANDSCAPE

Sales remain fragmented

Growing popularity of private label

Juice and added benefits increasingly key to attracting consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Why buy this report?

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