Naturally Healthy Beverages in Ireland

2020 IMPACT

More consumers seek naturally healthy beverages during the COVID-19 pandemic

Naturally healthy beverages were already in strong demand prior to the COVID-19 pandemic, given the growing trends towards health and wellness across the globe. The health crisis led to accelerated growth in 2020 as more Irish consumers sought to improve their diets and lifestyles in order to provide some additional level of protection against the virus.

Supermarkets and discounters benefit from the lockdown

Only supermarkets and discounters remained open for the duration of lockdown in Ireland, with the majority of other channels completely closed from 17 March to late June. This clearly benefited both channels, which recorded massive increases in their shares of naturally healthy beverages in 2020.

NH natural mineral water an important option for many

NH natural mineral water can perhaps be considered as one of the most natural and healthy of beverages. More consumers opted for these products during the pandemic for their natural mineral content, whilst some also chose NH carbonated natural mineral bottled water as a healthier alternative to carbonates which offers a similar sensation but without the added colourings and sweeteners or sugar.

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