Naturally Healthy Beverages in Ireland

PROSPECTS

Water benefits from supply issues

NH bottled water performed strongly again in 2018 thanks to a number of factors unique to Ireland.

Awareness of health benefits of tea

Ireland has traditionally been a nation of tea drinkers. In the past decade, the coffee culture has grown exponentially in Ireland, particularly amongst younger generations.

Environmental concerns around the leading products as a threat to growth

Irish consumers have become increasingly concerned about the environmental impact of their chosen brands in recent years. In particular, concern has grown about the environmental impact of plastic.

COMPETITIVE LANDSCAPE

Leading brands compete for sustainability brand share

In response to growing concerns about the environmental impact of the category, the leading brands have begun to compete for brand share on a sustainability platform. Aldi, in particular, gained favourable publicity when it announced that the company intended to make all of its own brand packaging material 100% recyclable.

Discounters and private label continue to make brand share gains

Ireland’s two leading discounters continued to expand their Irish operations in 2018 and also continued to gain brand share Aldi and Lidl have become firm favourites amongst cost-conscious Irish retailers. This trend started during the recession years of the post IMF bailout, but has remained despite a big improvement in economic conditions.

Brand nationalism remains, but increasingly adventurous H&W consumer base

Irish consumers have been traditionally loyal to indigenous brands or those international brands that have operations within the country. This behaviour is a legacy of the government-led “Buy Irish” campaigns of the post-war period.

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