Naturally Healthy Beverages in Ireland

PROSPECTS

Plant-based NH hot drinks increasingly popular due to their health benefits

Ireland has traditionally been a nation of tea drinkers, although in the past decade, the coffee culture has grown exponentially in the country, particularly amongst younger generations.

Consumers increasingly seek fresh products over shelf stable

There is a growing consumer preference and emphasis on fresh rather than shelf stable products. The diet of consumers is changing, with a focus on a well-balanced diet and the positive health benefits of food and beverages.

NH plant waters arrive in Ireland

NH plant waters appeared in Ireland for the first time in 2019. These included not only coconut water, which has been a global success in recent years, but also flavours from Scandinavia such as birch and maple water.

COMPETITIVE LANDSCAPE

Leading brands compete for sustainability mind share

In response to growing concerns about the environmental impact of soft drinks, leading brands have begun to compete for brand share on a sustainability platform. The Aldi private label range, in particular, gained favourable publicity when it announced that the company intended to make all of its private label packaging material 100% recyclable.

Niche brand, Yogi Tea, continues to perform well

Yogi Tea continued to win a loyal following and increase sales in 2019. Although niche, the brand is positioned in the premium segment and is rapidly gaining a reputation for quality.

Coca-Cola HBC Ireland introduces Glacéau

Coca-Cola HBC Ireland increased its portfolio of naturally healthy beverages with the introduction of Ireland’s first smart water with its Glacéau brand in 2019. The product is a spring water which is vapour distilled and with added electrolytes and zero calories.

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