Naturally Healthy Beverages in Israel

PROSPECTS

Israel’s continued health trend boosts interest in naturally healthy beverages

NH beverages saw continued growth in 2019, due to consumers’ growing awareness of health issues, and a desire to buy less processed food and drink products. Green tea saw further growth of as part of the healthier lifestyle trend.

Water benefits as consumers become increasingly aware of sugar content in other beverages

Increasing awareness of sugar levels in sweet beverages is leading to consumers demonstrating a growing preference for water. Even when a beverage is relatively healthy, and even if it is fruit-based and natural, the sugar content can still be high.

100% superfruit juice category sees growth as consumer awareness of superfruits’ benefits increases

NH superfruit 100% juice is growing significantly, in line with the continued health and wellness trend in Israel. The category is expanding to include new brands and new juices derived from a growing variety of fruit and vegetables.

COMPETITIVE LANDSCAPE

Wissotzky Tea benefits from strong distribution, shelf presence and consumer awareness

The leading company in the NH beverages category is Wissotzky Tea (Israel) Ltd, which dominates tea. The company consolidated its lead of the NH beverages category in 2019, with a value share gain.

New fruit and vegetable nectar from Jafora-Tabori targets impulse segment, with health positioning and premium pricing

Jafora-Tabori recently launched a new nectar. The drink is based on fruit and vegetables, and has no additives or preservatives.

Neviot brand benefits from revamp, manufacturer gains share as a result

Neviot-Teva Hagalil Ltd saw a value share gain in 2019, with its Neviot brand. This resulted from Neviot’s rebranding its logo with new colours.

Files are delivered directly into your account within a few minutes of purchase.