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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Italy

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Naturally healthy beverages continue to develop

In a bid to maintain a healthy lifestyle and seek products that are free from sugar and artificial ingredients, consumers are embracing NH products. Growing awareness of rising obesity levels, a desire to avoid sugary drinks, and the improving economy will boost sales.

NH fruit/herbal tea to lead sales over forecast period

NH fruit/herbal tea is expected to lead growth over the coming years. However, sales will remain limited, with strong growth partly being the result of a low starting base.

NH still natural mineral bottle water continues to lead sales

While bottled water typically accounts for around 50% of value sales in naturally healthy beverages in Western Europe, this percentage rises to 80% in Italy. This difference can be attributed to lower consumer interest in higher-priced and more sophisticated products in various bottled water areas and the abundant supply of high-quality mineral water springs across the country.

COMPETITIVE LANDSCAPE

Bottled water players continue to lead sales

The dominance of NH bottled water means that bottled water players lead overall sales. San Pellegrino ranked first in 2017, followed by Acqua Minerale San Benedetto and Fonti Di Vinadio.

Entry of Acque Minerali d’Italia

Acque Minerali d’Italia is an association of five production centres across Italy, comprising 26 different water sources, spread from the north to the south of the country. The group aims to expand drinking water culture and help consumers learn what mineral water is best for them.

Pompadour leads best performing area

Pompadour, which focuses on offering naturalness and functionality at the same time, registered double digit growth in 2016 and 2017 thanks to the popularity of its brands among Italian consumers, as well as a wide distribution network, continuous innovation and restyling of the Sir Winston Tea brand. These efforts were supported by the increasing sophistication of the company’s offer, with a particular focus on cold infusions available in five different variants.

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Samples

Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in Italy - Category analysis

HEADLINES

PROSPECTS

Naturally healthy beverages continue to develop

NH fruit/herbal tea to lead sales over forecast period

NH still natural mineral bottle water continues to lead sales

COMPETITIVE LANDSCAPE

Bottled water players continue to lead sales

Entry of Acque Minerali d’Italia

Pompadour leads best performing area

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Beverages in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Naturally healthy beverages continue to develop

NH fruit/herbal tea to lead sales over forecast period

NH still natural mineral bottle water continues to lead sales

COMPETITIVE LANDSCAPE

Bottled water players continue to lead sales

Entry of Acque Minerali d’Italia

Pompadour leads best performing area

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in Italy - Category analysis

HEADLINES

PROSPECTS

Naturally healthy beverages continue to develop

NH fruit/herbal tea to lead sales over forecast period

NH still natural mineral bottle water continues to lead sales

COMPETITIVE LANDSCAPE

Bottled water players continue to lead sales

Entry of Acque Minerali d’Italia

Pompadour leads best performing area

CATEGORY DATA

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

SOURCES

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