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Learn moreJan 2021
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NH tea, both in its fruit/herbal and green tea variants, posted a strong increase in sales in 2020 as a result of COVID-19. Both subcategories benefited from home seclusion and on-trade closures as well as consumer interest in boosting their immune systems through NH hot drinks.
NH RTD tea is starting to appear in the Italian soft drinks market. For example, San Benedetto has launched a new packaging/label design of NH RTD tea called Thè Zero Zucchero, an RTD tea with green tea, peach or lemon flavours, which is sugar free and with no added sweeteners.
NH superfruit juice benefited from home seclusion and from consumer interest in NH beverages in the context of preventative health. Its growth however was also slower than initially expected because the most health-conscious consumers, by spending more time at home, invested in juicers or blenders to make fresh superfruit juices and smoothies at home.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Naturally Healthy Beverages in Italy market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.