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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Italy

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Immune system-boosting NH tea sees a surge in sales

NH tea, both in its fruit/herbal and green tea variants, posted a strong increase in sales in 2020 as a result of COVID-19. Both subcategories benefited from home seclusion and on-trade closures as well as consumer interest in boosting their immune systems through NH hot drinks.

NH RTD tea makes an appearance

NH RTD tea is starting to appear in the Italian soft drinks market. For example, San Benedetto has launched a new packaging/label design of NH RTD tea called Thè Zero Zucchero, an RTD tea with green tea, peach or lemon flavours, which is sugar free and with no added sweeteners.

Growth of NH superfruit juice slower than expected due to home blending

NH superfruit juice benefited from home seclusion and from consumer interest in NH beverages in the context of preventative health. Its growth however was also slower than initially expected because the most health-conscious consumers, by spending more time at home, invested in juicers or blenders to make fresh superfruit juices and smoothies at home.

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Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Immune system-boosting NH tea sees a surge in sales

NH RTD tea makes an appearance

Growth of NH superfruit juice slower than expected due to home blending

RECOVERY AND OPPORTUNITIES

NH tea habit expected to continue post-COVID-19

Fruit/herbal options overtake green tea

NH superfruit 100% juice will thrive

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2015-2020
Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 5 Distribution of NH Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Naturally Healthy Beverages in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Immune system-boosting NH tea sees a surge in sales

NH RTD tea makes an appearance

Growth of NH superfruit juice slower than expected due to home blending

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Immune system-boosting NH tea sees a surge in sales

NH RTD tea makes an appearance

Growth of NH superfruit juice slower than expected due to home blending

RECOVERY AND OPPORTUNITIES

NH tea habit expected to continue post-COVID-19

Fruit/herbal options overtake green tea

NH superfruit 100% juice will thrive

CATEGORY DATA

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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