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NH beverages has turned to decline in retail current value and volume terms in 2020. NH RTD tea has remained the largest category within NH beverages in this year.
Mugicha (barley tea) recorded strong growth over the last few years. The fact that it is naturally caffeine-free has helped to make it a popular drink across all age groups, from children to the elderly.
Overall NH beverages has seen a current value decline in 2020, as a result of falling sales of NH soft drinks due to lost consumption occasions. However, with growing health awareness, the overall trend is in favour of NH products in some categories.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Naturally Healthy Beverages in Japan market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.