Naturally Healthy Beverages in Malaysia

2020 IMPACT

Consumers continue to seek naturally healthy beverages during the pandemic

Naturally healthy beverages recorded strong consumption growth throughout the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of their food and drink intake and are opting for healthier products with a natural positioning as the virus rages on in many parts of the world.

NH bottled water continues to grow

NH bottled water remained the most popular product within naturally healthy beverages, with strong consumption growth during the pandemic. Som parts of Malaysia suffer from supply disruptions which continued to favour sales of NH bottled water as the interruptions did not improve in 2020, although sales of smaller pack sizes declined somewhat due to lower on-the-go consumption.

Players able to meet demand during the health crisis

Players within naturally healthy beverages performed well in terms of maintaining supplies and meeting demand during the COVID-19 pandemic, with few disruptions to distribution observed and most retailers able to keep their shelves well stocked in 2020. The larger players benefited from their well-developed logistics and distribution systems and were able to continue to serve their customers.

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