Naturally healthy beverages recorded strong consumption growth throughout the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of their food and drink intake and are opting for healthier products with a natural positioning as the virus rages on in many parts of the world.
NH bottled water remained the most popular product within naturally healthy beverages, with strong consumption growth during the pandemic. Som parts of Malaysia suffer from supply disruptions which continued to favour sales of NH bottled water as the interruptions did not improve in 2020, although sales of smaller pack sizes declined somewhat due to lower on-the-go consumption.
Players within naturally healthy beverages performed well in terms of maintaining supplies and meeting demand during the COVID-19 pandemic, with few disruptions to distribution observed and most retailers able to keep their shelves well stocked in 2020. The larger players benefited from their well-developed logistics and distribution systems and were able to continue to serve their customers.
Naturally healthy beverages is expected to achieve strong growth in consumption over the forecast period.
E-commerce recorded triple-digit retail value growth during the pandemic, albeit from a small base. More shoppers opted for this channel in an effort to avoid social contact within physical stores, and many valued its convenience and contactless shopping model.
In a bid to extend their consumer bases, NH beverage manufacturers launched a number of new products with more sophisticated flavours in line with the preferences of local consumers in 2019. For instance, under its Heaven & Earth brand, Coca-Cola Bottlers launched a mandarin orange flavoured black tea for the Chinese New Year, seeking to capitalise on the Chinese custom of consuming mandarin oranges during this period.
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Understand the latest market trends and future growth opportunities for the Naturally Healthy Beverages industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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