NH tea has seen demand bolstered by the COVID-19 pandemic. The category was expected to see continued strong growth in 2021 having already recorded double-digit current value growth in the previous year due to its health and immunity-boosting positioning.
Carbonated bottled water was expected to see dynamic growth in 2021, with prominent examples including Topo Chico and Schweppes. With rising concerns about sugar consumption bolstered by the implementation of the new labelling regulation and awareness of the risk obesity poses in terms of severe outcomes from COVID-19, consumers have become increasingly conscious of their sugar consumption.
Sales of NH beverages are led by Nestlé, with Grupo Jumex SA de CV and Grupo Peñafiel SA de CV ranking second and third, respectively. While Jumex and Del Valle are the leading brands in NH fruit/vegetable juice and offer an interesting variety of flavours, Nestlé’s Santa María brand competes with its NH still natural mineral bottled water brand.
As the NOM 051 seals only apply to products with added sugar, naturally sweet products like 100% juice have the potential to see the benefit of not drawing attention to their sugar content. Many products that could avoid this labelling, however, tend to have higher average unit prices, which put them beyond the purchasing power of many consumers, especially in the challenging economic environment resulting from the COVID-19 crisis.
The trend towards local production will likely persist as consumers look out for products of Mexican origin. The trend towards preparing at home, however, is expected to decline as consumers return to their previously mobile lives post COVID-19.
As opportunities for socialising in person return in the post-pandemic environment, consumers are expected to shift from using colas, flavoured carbonates and juice in their mixed drinks to using carbonated bottled water. In addition, there is evidence that health considerations are migrating towards alcohol consumption as a result of government announcements recommending limiting the consumption of alcohol and a growing interest in showing caloric content on alcoholic beverages.
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Understand the latest market trends and future growth opportunities for the Naturally Healthy Beverages industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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