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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Mexico

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Use of superfruits drives growth

In 2017 manufacturers continued to focus on superfruits as an attractive ingredient for consumers. These were mostly observed in juices, but players in other categories such as ready-to-drink (RTD) tea and hot drinks also added them to their product portfolios.

Benefits of NH beverages not perceived as substantial

Over the review period, consumers’ awareness about the importance of healthy habits increased noticeably, as a result of communication campaigns from the government and health institutions. This encouraged consumers to become more actively involved in selecting their food and beverages, and therefore increasing their knowledge of ingredients and their more specific attributes.

COMPETITIVE LANDSCAPE

Nestlé Mexico SA de CV remains the leader

Leading players in 2017 included Grupo Jumex SA de CV, Jugos Del Valle SA de CV and Nestlé Mexico SA de CV (which led the category). While Jumex and Jugos Del Valle were the leading brands in NH fruit/vegetable juice and offered a variety of flavours, Nestlé competed with its natural mineral bottled water brand Santa María.

NH RTD tea boosted by promotional support

In 2017, the brand Fuze Tea (Coca-Cola Mexico) launched green tea in a glass bottle together with a large-scale advertising campaign that highlighted the properties of green tea. Antioxidants and theine were the specific attributes mentioned, and the product was positioned as a refreshing beverage.

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Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in Mexico - Category analysis

HEADLINES

PROSPECTS

Use of superfruits drives growth

Benefits of NH beverages not perceived as substantial

COMPETITIVE LANDSCAPE

Nestlé Mexico SA de CV remains the leader

NH RTD tea boosted by promotional support

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Mexico - Industry Overview

EXECUTIVE SUMMARY

Health and wellness products gain relevance

Consumers become increasingly knowledgeable about food and beverages

New players continue to enter

Modern retailers enable growth

Wider offer set to drive performance

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Beverages in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Use of superfruits drives growth

Benefits of NH beverages not perceived as substantial

COMPETITIVE LANDSCAPE

Nestlé Mexico SA de CV remains the leader

NH RTD tea boosted by promotional support

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in Mexico - Category analysis

HEADLINES

PROSPECTS

Use of superfruits drives growth

Benefits of NH beverages not perceived as substantial

COMPETITIVE LANDSCAPE

Nestlé Mexico SA de CV remains the leader

NH RTD tea boosted by promotional support

CATEGORY DATA

Health and Wellness in Mexico - Industry Overview

EXECUTIVE SUMMARY

Health and wellness products gain relevance

Consumers become increasingly knowledgeable about food and beverages

New players continue to enter

Modern retailers enable growth

Wider offer set to drive performance

MARKET DATA

SOURCES

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