Naturally Healthy Beverages in New Zealand

PROSPECTS

NH fruit/herbal achieves highest levels of growth, offering a variety of flavours and natural health benefits to consumers

NH fruit/herbal tea recorded strong growth in 2019, continuing the consumer demand and popularity it received over the review period. The rising popularity of herbal infusion teas has been to the detriment of traditional tea, particularly black tea.

Players look to mix-up their offerings by introducing new healthy drinks to the landscape, such as switchel

Naturally healthy beverage players are looking to expand their portfolios by launching new and exciting naturally healthy drinks, such as switchel. Switchel a drink made with apple cider vinegar that is meant to offer antioxidants, vitamins, minerals and enzymes.

Superfruit juice increases in popularity as chilled NH fruit/vegetable juice outperforms shelf stable options

Within 100% juice, superfruit juice experienced growth, due to offering single portions for on-the-go consumption, available from convenience stores and forecourt retailing. Also boosting growth of superfruit juice in 2019, was the growing popularity of healthier version of fruit juices.

COMPETITIVE LANDSCAPE

Frucor Suntory retains its lead by offering established NH bottled water and NH juice products, as Coca-Cola enters the landscape

Frucor Suntory retained its lead of naturally healthy beverages in 2019, thanks to its commitment to naturally healthy beverages, with more choice for low, no and reduced-sugar beverages and more natural ingredients. The players leading offerings include Just Juice and H2GO bottled water.

Domestic tea players lose share, facing increasing competition from global giant Twinings

Despite the strong growth of NH tea in 2019, the leading player Red Seal Natural Health, experienced a contraction in its value share as sales of its leading brand Red Seal contracted. Twinings, on the other hand, continued to increase its value share, benefiting from having a globally renowned brand name and an extensive range of offerings including NH green tea and NH green and lemon variants.

Homegrown Juice Co continues to increase its value share, though it may suffer over the forecast due to negative press

Despite being solely present in fruit juice, local offering Homegrown Juice continued to gain momentum in 2019, following on from increased value share across the review period. The player gained share through its use of cold pasteurisation.

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