Naturally Healthy Beverages in New Zealand

PROSPECTS

Focusing on children’s health

In 2018, around one in eight children aged 2-17 years were considered obese (12% of the population), with a further 21% considered overweight for their age/height/body weight ratio. Tooth decay in younger children has also increased, according to a national survey by the New Zealand Dental Association, due to poor diets and slack oral hygiene.

NH fruit/herbal tea achieves strong growth

NH fruit/herbal tea recorded strong growth in 2018 in a continuation of its popularity over the review period. The rising popularity of herbal infusion teas has been to the detriment of traditional tea, particularly black tea products.

Chilled NH fruit/vegetable juice outstrips shelf stable alternatives

Within 100% juice, not from concentrate juice saw pleasing growth in current off-trade value terms due to the development of making these juices available as single portions for on-the-go consumption, particularly in convenience stores and forecourt retailing. Not from concentrate 100% juices have developed as blended ingredients to become increasingly positioned as healthy juices, such as superfruit berry blends and green vegetable blends.

COMPETITIVE LANDSCAPE

Frucor remains the leader

Frucor Suntory retained its outright category lead in 2018 thanks to its commitment to naturally healthy beverages, especially bottled water and fruit juices. The company’s leading brands include Just Juice and H2GO bottled water.

Domestic tea companies face increasing competition from Twinings

Despite strong growth of NH tea in 2018, the leading player Red Seal Natural Health (parent company EBOS Group) experienced a contraction in its value share as sales of its leading brand Red Seal contracted. Twinings, on the other hand, experienced a share gain as the company is present with a globally renowned brand and an extensive range including NH green tea and NH green and lemon variants.

Local company offers healthy processing

Despite being solely present in fruit juice, Homegrown Juice continued to gain momentum in 2018. The company has gained share in recent years through its use of cold pasteurisation.

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