Naturally Healthy Beverages in Norway

2020 IMPACT

Increased time at home boosts sales of NH 100% juice and NH bottled water in 2020

Naturally healthy beverages recorded a stronger retail volume and current value performance in 2020 compared to 2019, reversing prior negative growth. Development was driven by an improved performance in the largest categories of NH 100% juice and NH bottled water.

Fewer visits to convenience stores and growth of private label impact unit price growth in 2020

Consumers in Norway tended to make fewer trips to retail stores during 2020. This was particularly apparent immediately following the country’s lockdown in mid-March, when many consumers opted to cut down on time spent in stores by switching to visiting larger grocery retailers on a less frequent basis.

Ringnes and Sunniva Drikker retain strong lead in naturally healthy beverages in 2020

Ringnes AS and Sunniva Drikker AS maintained their combined near dominance of naturally healthy beverages in 2020. Ringnes remained the leading player overall due to the strength of its brands in NH bottled water, namely Farris and Imsdal, both of which enjoy strong brand awareness and distribution across the major grocery retail chains.

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