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Learn moreFeb 2021
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The COVID-19 pandemic impacted the rate of growth in current retail value sales of naturally healthy (NH) beverages negatively in 2020. NH bottled water was especially hard hit by the pandemic and saw a double digit decrease in retail value sales as well as in volume terms as unit prices increased far above inflation for NH soft drinks.
NH bottled water continued to have the largest value share within NH beverages in 2020 and saw healthy retail value sales growth over most of the review period due to the health and wellness trend. However, this trend was unable to boost sales in 2020 and retail value sales saw a sizeable drop in growth.
Towards the end of the review period, Nestlé Perú SA emphasised the nutritional element of its Milo brand by promoting its suitability in lunch boxes through its vitamins, minerals, and malt content. It also introduced its new Ecco barley soft drink with natural ingredients at the end of the review period.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Peru with research from Euromonitor's team of in-country analysts.
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The Naturally Healthy Beverages in Peru market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.