The consumption of bottled water in Peru has been impacted by the COVID-19 pandemic, with consumers switching to boiled water and other home-made alternatives. This “back to basics” trend has been reinforced by the economic crisis, which has resulted in increased unemployment and rising price-sensitivity.
NH tea also saw recorded further growth in volume and retail value sales terms in 2021 as these teas, such as green tea and chamomile tea, are perceived as being supportive of a healthy lifestyle as well as boosting one’s immune system which is now an important consideration since the outbreak of COVID-19. NH tea is widely available and is particularly popular in households with reduced purchasing power as a substitute for coffee due to its relatively lower price.
Towards the end of the review period, Nestlé Perú SA emphasised the nutritional element of its Milo brand by promoting its suitability in lunch boxes through its vitamins, minerals, and malt content. It also introduced its new Ecco barley soft drink with natural ingredients.
Naturally healthy beverages is expected to record positive retail value and volume growth over the forecast period as life starts to normalise again and consumers focus their health and wellbeing. NH fruit/vegetable juice is set to see the strongest increase, albeit from a small base.
In a challenging situation for this category, manufacturers of naturally healthy beverages should develop a relevant value proposition for the consumer that justifies the cost and that allows the opportunity for growth over the next five years. In that sense, although price is a relevant variable, it should not be the only benefit offered to the consumer.
NH tea is likely to continue to see positive growth in volume terms as well as constant retail value sales over the forecast period. Many NH tea products are positioned as being natural or organic medicinal alternatives.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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