Naturally Healthy Beverages in Peru

2020 IMPACT

Pandemic affects category negatively, but NH tea sales improved by boost to immune system

The COVID-19 pandemic impacted the rate of growth in current retail value sales of naturally healthy (NH) beverages negatively in 2020. NH bottled water was especially hard hit by the pandemic and saw a double digit decrease in retail value sales as well as in volume terms as unit prices increased far above inflation for NH soft drinks.

Despite pandemic NH bottled water sees new launches to rival competitors’ pricing strategy in 2020

NH bottled water continued to have the largest value share within NH beverages in 2020 and saw healthy retail value sales growth over most of the review period due to the health and wellness trend. However, this trend was unable to boost sales in 2020 and retail value sales saw a sizeable drop in growth.

Nestlé takes lead from Toscafé due to its brands’ marketing focus on specific consumption moments and Wawasana benefits from relaxation properties in 2020

Towards the end of the review period, Nestlé Perú SA emphasised the nutritional element of its Milo brand by promoting its suitability in lunch boxes through its vitamins, minerals, and malt content. It also introduced its new Ecco barley soft drink with natural ingredients at the end of the review period.

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