COVID-19 has pushed consumers to focus more on how healthy the beverages are that they drink, with many people switching from sugary carbonates to healthier soft drinks. This favoured NH carbonated natural mineral bottled water and NH carbonated spring bottled water, with these products offering the pleasant mouth feel of carbonated beverages but without the added sugar.
NH hot drinks was one of the big winners from the COVID-19 crisis, with home seclusion creating increased demand for hot drinks at home. With many people forced to work from home they were no longer able visit coffee shops or cafés, or simply make use of their employer’s drinks facilities.
While NH carbonated bottled water witnessed stronger growth in 2020 still varieties saw slower growth than in 2019. While some consumers stockpiled these products when COVID-19 first appeared in Poland, with the country having a safe tap water supply some consumers simply utilised this.
Consumers in Poland were already becoming increasingly conscious of the food and drink that they put into their bodies, with people paying closer attention to product labels and looking to avoid artificial flavourings and preservatives. The outbreak of COVID-19 is likely to intensify this trend with an even greater focus on clean labels and natural ingredients.
Like most areas of HW packaged food and beverages, new product development is likely to focus on the immune system. This is likely to be especially true in NH tea and NH fruit/vegetable juice.
Given the increased focus on health and wellness in response to COVID-19 it is expected that more grocery retailers will appear over the forecast period specialising in healthy food and drink, which should help provide a boost to sales of NH beverages. E-commerce also has strong potential for development, with this channel offering the opportunity for smaller players and domestic companies to access the market.
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