COVID-19 has pushed consumers to focus more on how healthy the beverages are that they drink, with many people switching from sugary carbonates to healthier soft drinks. This favoured NH carbonated natural mineral bottled water and NH carbonated spring bottled water, with these products offering the pleasant mouth feel of carbonated beverages but without the added sugar.
Since the outbreak of COVID-19, the health and wellness trend has gathered further pace. As a result, there is a growing demand for NH fruit and vegetable juices.
NH hot drinks was one of the big winners from the COVID-19 crisis, with home seclusion creating increased demand for hot drinks at home. With many people forced to work from home they were no longer able visit coffee shops or cafés, or simply make use of their employer’s drinks facilities.
Consumers in Poland were already becoming increasingly conscious of the food and drink that they put into their bodies, with people paying closer attention to product labels and looking to avoid artificial flavourings and preservatives. The outbreak of COVID-19 is likely to intensify this trend with an even greater focus on clean labels and natural ingredients.
NH beverages with CBD are becoming increasingly popular in Poland. As such, NH CBD beverages are now popular in modern grocery retailers alongside specialised health stores.
In 2022 and beyond, the offer for NH hot drinks will grow. Such products include those made from cocoa and fresh coffee beans, with a stronger focus on origins.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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