COVID-19 led to a growing awareness among Portuguese people of the ingredients in the products they consume and their health effects. This stimulated a stronger preference for NH products, more specifically still bottled water.
On a smaller scale, NH fruit/vegetable juice and NH superfruit nectars also performed well in 2020. These products offer benefits sought by health-conscious consumers, as NH fruit/vegetable juice is naturally healthy 100% pure juice, and also made from superfruits.
Despite experiencing a declining trend prior to the pandemic, green tea is nevertheless considered one of the healthiest beverages available, containing beneficial antioxidants and nutrients. Green tea is said to be able to help protect against cancer and diabetes, enhance cognitive function, and offer many more benefits towards maintaining a healthy body.
After a slight contraction in 2021, NH beverages is expected to maintain the same positive performance over the remaining years of the forecast period that was seen in 2020. Growing consumer preference for more natural and less sugary beverages will provide an opportunity for NH beverages.
NH bottled water is set to be the largest category of NH beverages over the forecast period. Besides being the healthiest and the most natural beverage, it is also cheaper than other NH products, such as NH fruit/vegetable juice.
In terms of distribution channels, e-commerce is set to experience strong growth over the forecast period for NH beverages. Although this channel was unpopular for this category prior to the pandemic, the unprecedented circumstances around COVID-19 led to impressive growth in 2020.
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This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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