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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Romania

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Search for products that boost the immune system lead consumers to green tea

The onset of the COVID-19 pandemic in 2020 made consumers pay closer attention to their health and immune systems. As a result, many Romanians purchased naturally healthy beverages for the first time.

Evolving tastes fuel retail purchases of flavoured bottled water and superfruit juice

Growing willingness to try new things, and steady adoption of more sophisticated tastes, is making Romanian consumers more likely to try innovative products such as NH flavoured bottled water. In 2020 the public drifted slightly further away from carbonates and other generally high-sugar soft drinks, leading them to try NH flavoured bottled water and NH superfruit juice more often, particularly in the off-trade.

Consumers welcome addition of NH beverages to e-commerce channels

E-commerce sales of naturally healthy beverages soared in 2020, as retail chains were prompted to develop their online presence. Consequently, the selection of NH beverages available through e-commerce channels grew throughout the year.

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Samples

Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Search for products that boost the immune system lead consumers to green tea

Evolving tastes fuel retail purchases of flavoured bottled water and superfruit juice

Consumers welcome addition of NH beverages to e-commerce channels

RECOVERY AND OPPORTUNITIES

Inka to gain share as a cheaper and healthier alternative to coffee

Recovery of tea houses to drive growth of tea with health benefits

Growing demand for naturally healthy beverages to boost both premium and private label brands

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2015-2020
Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 5 Distribution of NH Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Naturally Healthy Beverages in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Search for products that boost the immune system lead consumers to green tea

Evolving tastes fuel retail purchases of flavoured bottled water and superfruit juice

Consumers welcome addition of NH beverages to e-commerce channels

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Search for products that boost the immune system lead consumers to green tea

Evolving tastes fuel retail purchases of flavoured bottled water and superfruit juice

Consumers welcome addition of NH beverages to e-commerce channels

RECOVERY AND OPPORTUNITIES

Inka to gain share as a cheaper and healthier alternative to coffee

Recovery of tea houses to drive growth of tea with health benefits

Growing demand for naturally healthy beverages to boost both premium and private label brands

CATEGORY DATA

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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