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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Romania

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

There is an abundant number of local suppliers of bottled water

In Romania, bottled water categories have increased extraordinarily recently, with large growth in turnover and an oversaturated market with over 400 local producers. However, out of all the local producers, only 68 are registered with the National Mineral Waters Society (SNAM), which testifies for the quality of the water registered as a legitimate source.

Local NH fruit/vegetable juice may benefit from government support

While the big players on the soft drinks market are able to sell products in other countries of the EU and Romania, the government does not help small producers distribute their locally manufactured products in large chain stores. Local NH fruit/vegetable juice producers complain about not receiving any support from the authorities, in the form of subsidies or at least streamlining distribution processes.

Lipton marketed as NH RTD tea

Lipton is a well-renowned brand, part of the Unilever Group. Lipton Ice Tea products are developed internationally under Pepsi Lipton Ltd, a joint venture between PepsiCo Inc and Unilever.

COMPETITIVE LANDSCAPE

Romaqua Group leads sales

The best-selling mineral bottled water brand in both volume and value terms is Borsec, owned by Romaqua Group SA, the largest local player in the beverage and bottling industry. Borsec has been named the most powerful local brand.

Several NH spring water brands are withdrawn

ANPC (The National Authority for Consumer Protection) has announced that, while performing microbiological inspections on 17 samples of table and spring bottled water, it found five brands deemed unsafe for the public: Winny – NH spring water, Aro – NH non-carbonated table water, Calipso – NH spring water, Izvorul Zanelor – NH spring water and Aqua Queen – NH spring water. According to ANPC, fines amounting to RON50,000 were applied and the brands were permanently withdrawn from the market and withdrawn from any commercial circuit of human consumption.

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Samples

Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in Romania - Category analysis

HEADLINES

PROSPECTS

There is an abundant number of local suppliers of bottled water

Local NH fruit/vegetable juice may benefit from government support

Lipton marketed as NH RTD tea

COMPETITIVE LANDSCAPE

Romaqua Group leads sales

Several NH spring water brands are withdrawn

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Beverages in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

There is an abundant number of local suppliers of bottled water

Local NH fruit/vegetable juice may benefit from government support

Lipton marketed as NH RTD tea

COMPETITIVE LANDSCAPE

Romaqua Group leads sales

Several NH spring water brands are withdrawn

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in Romania - Category analysis

HEADLINES

PROSPECTS

There is an abundant number of local suppliers of bottled water

Local NH fruit/vegetable juice may benefit from government support

Lipton marketed as NH RTD tea

COMPETITIVE LANDSCAPE

Romaqua Group leads sales

Several NH spring water brands are withdrawn

CATEGORY DATA

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

SOURCES

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