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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Russia

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Prices determine consumer purchases in naturally healthy hot drinks

Chicory-based hot drinks, appreciated for their health benefits due to their inulin content, continued to gain popularity in Russia in 2017. Demand for chicory drinks rose in line with the increasing prices of coffee as more consumers began to experiment with cheaper substitutes such as instant chicory.

NH bottled water the main driver of actual retail value growth

The share of NH bottled water within NH soft drinks is huge and is expected to remain so in the forecast period. Along with increasing health awareness, Russians are tending to switch to water from sweetened soft drinks, increasing demand for NH bottled water.

Retail volume sales of NH fruit/vegetable juice to recover only in 2020

NH fruit/vegetable juice registered a retail volume decline in 2017, largely attributed to the dynamics witnessed in reconstituted juice and nectars (25-99% juice) in Russia. The macroeconomic situation within 2014 and 2015 had a negative impact on the development of non-essential products, which juice remains for Russians.

COMPETITIVE LANDSCAPE

Lack of promotion in NH tea

NH tea in Russia enjoyed little promotion in 2017 as the main players preferred not to invest in advertising their NH hot tea products. The category is led by tea giants such as Orimi Trade and Ahmad Tea Fabrika, which distribute their naturally healthy teas without specific claims for the healthy properties of green, fruit/herbal and other tea.

The GBO, IDS Borjomi International, continues to lead NH soft drinks

The share of the GBO, IDS Borjomi International, (various NBOs), with its well-known Svyatoy Istochnik and Borjomi continued to increase in 2017 due to its efficient marketing activities, such as redesigned packaging and promotional support. IDS Borjomi International also purchased Kompaniya Chistaya Voda with its Noringa brand in 2017.

New product developments expected over the forecast period in NH soft drinks

New product development remained a powerful tool to drive sales in NH soft drinks in 2017. Multon launched its new Ugolki Rossii NH Superfruit Nectars in 2017.

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Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in Russia - Category analysis

HEADLINES

PROSPECTS

Prices determine consumer purchases in naturally healthy hot drinks

NH bottled water the main driver of actual retail value growth

Retail volume sales of NH fruit/vegetable juice to recover only in 2020

COMPETITIVE LANDSCAPE

Lack of promotion in NH tea

The GBO, IDS Borjomi International, continues to lead NH soft drinks

New product developments expected over the forecast period in NH soft drinks

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Beverages in Russia

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Executive Summary

New Report Guarantee

PROSPECTS

Prices determine consumer purchases in naturally healthy hot drinks

NH bottled water the main driver of actual retail value growth

Retail volume sales of NH fruit/vegetable juice to recover only in 2020

COMPETITIVE LANDSCAPE

Lack of promotion in NH tea

The GBO, IDS Borjomi International, continues to lead NH soft drinks

New product developments expected over the forecast period in NH soft drinks

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in Russia - Category analysis

HEADLINES

PROSPECTS

Prices determine consumer purchases in naturally healthy hot drinks

NH bottled water the main driver of actual retail value growth

Retail volume sales of NH fruit/vegetable juice to recover only in 2020

COMPETITIVE LANDSCAPE

Lack of promotion in NH tea

The GBO, IDS Borjomi International, continues to lead NH soft drinks

New product developments expected over the forecast period in NH soft drinks

CATEGORY DATA

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

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