Naturally healthy bottled water accounts for the bulk of retail current value sales in NH beverages. Having slowed significantly during 2020, the rate of growth in retail current value sales of NH bottled water accelerated during 2021.
Within NH hot drinks, NH green tea is the most popular product. However, retail current value sales of NH green tea declined throughout the review period, and this trend continued into 2021.
NH 100% juice dominates NH fruit/vegetable juice. However, its rate of growth in retail current value sales decelerated during both 2020 and 2021 due in large part to the economic shock of the pandemic.
The rate of growth in retail current value sales of NH bottled water will remain robust throughout the forecast period but somewhat below the level of the review period. An acceleration in the rate of growth in the unit price of NH bottled water will play a role in this slowdown.
Growth in demand for NH beverages will continue to be supported by the health and wellness trend throughout the forecast period, as this is set to outlast the pandemic. Demand is likely to be particularly strong for products with perceived benefits in such areas as immune support.
NH fruit/herbal tea will remain the most dynamic performer in fruit/herbal tea during the forecast period. It will continue to grow in popularity as a healthy and non-caffeinated alternative to other types of hot drinks.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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