Executive Summary

Apr 2019
PROSPECTS
NH soft drinks adversely affected by healthy living trend

NH soft drinks saw an overall value sales decline in 2018 due to the healthy living trend, which greatly influenced the performances within each category. NH fruit/vegetable juice and NH Asian speciality drinks recorded the steepest declines, with consumers perceiving them to be unhealthy due to their sugar content.

NH green tea drives NH hot drinks growth

NH hot drinks continued to achieve steady value sales growth in 2018, with NH green tea being the main growth driver. NH tea forms the bulk of NH hot drinks, and NH green tea is posted increasing growth due to its good health perception among consumers and its cooling ability.

COMPETITIVE LANDSCAPE
Coca-Cola Singapore competes with a new line of NH RTD tea

In 2018, Coca-Cola Singapore launched a new brand of products in NH RTD tea called Authentic Tea House, targeting health-conscious consumers looking for less sugary options. The new brand comes in three variants: Ayataka Japanese Green Tea, Da Hong Pao Oolong Tea and Jin Ban Chrysanthemum Tea.

Pokka Corp (S) Pte Ltd loses ground to NH RTD tea and NH bottled water players

In 2018, Pokka Corp maintained its status as the leading NH beverage player in Singapore in terms of value sales, despite losing share to both Coca-Cola Singapore and Danone Asia Holdings Pte Ltd. Pokka Corp’s main focus is on NH RTD tea, where it is the sales leader with its Pokka brand.

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Naturally Healthy Beverages in Singapore

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Naturally Healthy Beverages in Singapore - Category analysis

HEADLINES

PROSPECTS

NH soft drinks adversely affected by healthy living trend
NH green tea drives NH hot drinks growth

COMPETITIVE LANDSCAPE

Coca-Cola Singapore competes with a new line of NH RTD tea
Pokka Corp (S) Pte Ltd loses ground to NH RTD tea and NH bottled water players

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2013-2018
Table 2 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 5 Distribution of NH Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Singapore - Industry Overview

EXECUTIVE SUMMARY

Healthy living trend contributes to mixed performance
Product reformulation orientated towards reduced sugar variants becomes the norm
Nestlé Singapore Pte Ltd remains ahead through strong branding and localisation
Internet retailing grows through convenience proposition
Honey and reduced sugar variants are predicted to be the consumer sweet spots

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources