NH beverages continued to see growth in 2020. NH beverages are, in most cases, available at more affordable prices than other HW offerings, while still having the same benefits to health and wellness.
Moving foodservice-quality products for home consumption was increasingly visible as foodservice outlets remained closed due to the COVID-19 pandemic. This benefited categories such as tea, where premium brands gained position slightly during 2020.
Private label gained shelf space slightly in 2020 as retailers tried to improve their position and fill out gaps in brand distribution. Innovations in the year included Fresh Potraviny cold-pressed fresh 100% juices, including mandarin juice.
Future sales growth of naturally healthy beverages is expected to be driven by NH 100% juice, especially as the purchasing power of Slovak households is restored after the negative aftermath of the COVID-19 pandemic. The lower VAT rate (from 20% to 10% since January 2020 for minimally sweetened juice – up to 5g per 100ml) will help make quality juice products more affordable.
Eco-friendly products are set to become increasingly popular in Slovakia over the forecast period as environmentally-friendly packaging is becoming more desired. In late 2019 a new local initiative from Bonavita appeared and provided a free license to use its Smart-bear packaging, which educates consumers on how to sort empty product packaging.
In Slovakia, PET bottles and aluminium cans are set to see a recycling initiative that is similar to those already present in many EU countries including Austria. Consumers will get back a deposit paid when the bottles and cans are returned to stores.
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Understand the latest market trends and future growth opportunities for the Naturally Healthy Beverages industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Naturally Healthy Beverages industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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