Naturally Healthy Beverages in Slovakia

PROSPECTS

Slight growth of NH beverages is recorded in 2018

Naturally healthy beverages continued to see slight value growth in 2018, which was mostly caused by increasing prices for most NH products. In volume terms, smaller growth by NH hot drinks and NH soft drinks was seen compared to value.

NH soft drinks is expected to see further sales growth

NH soft drinks accounted for nearly two thirds of total NH beverages value sales in 2018. The category was gaining in popularity amongst Slovak consumers, as products with improved composition were introduced in 2018 throughout all categories of NH soft drinks.

NH hot drinks not expected to perform well over the forecast period

Within NH hot drinks, tea held most of the sales share 2018, followed by other hot drinks. Most tea products were in line with the NH composition without the use of artificial ingredients and consumers looked more for specific products with health effects.

COMPETITIVE LANDSCAPE

Karlovarské Minerální Vody remains the category leader

The leading company within NH beverages in 2018 was Karlovarské Minerální Vody, which is mostly present within NH bottled water. Strong promotions in mass media and in magazines, of its Mattoni and Magnesia brands attracted consumer´s attention.

Coca-Cola HBC Slovakia settles into the second position in NH beverages

Right behind Karlovarské Minerální Vody in terms of value share was the strong international player Coca-Cola HBC Slovakia. The company was present in NH bottled water with Bonaqua and in NH Juice with the Cappy brand.

McCarter offers the top-ranked brand in NH beverages

The most successful brand in NH beverages was Rio by McCarter, which operates solely in NH fruit/vegetable juice. The brand’s strong position within NH beverages is due to its wide variety of flavours available and constant product innovation towards healthier composition.

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