Naturally Healthy Beverages in Slovakia

PROSPECTS

Growth in naturally healthy beverages is driven by consumers demands for options free from artificial ingredients, preservatives and colourants

Naturally healthy beverages continued to see value growth in 2019, despite a decrease in unit prices. NH beverages are, in most cases, available at more affordable prices than other HW offerings, while still having the same benefits to health and wellness.

NH soft drinks accounts for the majority of value sales, with improved options boosting growth

NH soft drinks accounted for over two-thirds of total NH beverages value sales in 2019. Naturally healthy soft drinks gained popularity amongst Slovak consumers, as products with improved composition were introduced in 2018, boosting value sales in 2019.

NH hot drinks decline in 2019, due to a warmer winter whereas RTD green tea grows

Within NH hot drinks, tea held most of the sales share in 2019, followed by other hot drinks. Despite its lead, NH tea was on the decline, due to the seasonality of the product and the warmer winter of 2019.

COMPETITIVE LANDSCAPE

Karlovarské Minerální Vody takes the lead of the fragmented landscape, with Coca-Cola HBC Slovakia in second-place

The competitive landscape for NH beverages remained highly fragmented in 2019, with tight competition between players. In 2019, Karlovarské Minerální Vody retained its lead, benefiting from its substantial presence in NH bottled water.

McCarter retains its lead value share with Rio, benefiting from a solid reputation and active promotions

The most successful drinks in NH beverages in 2019, was Rio by McCarter, which operates solely in NH fruit/vegetable juice. Rio’s strong position within NH beverages is due to its wide variety of flavours and constant product innovation towards healthier composition.

Baliarne Obchodu competes with strong flavour innovations, offering Minstral tea to the landscape

Substantial product developments were introduced in NH tea in 2019, specifically by player Baliarne Obchodu. A new Mistral tea, with combined the flavour of apricot and lavender, was launched onto shelves in 2018.

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