Naturally Healthy Beverages in South Africa

2020 IMPACT

Stable demand for NH bottled water driven by mistrust in local water supplies and warm weather

Naturally healthy beverages will continue to record stable demand in South Africa in 2020, with sales dominated by NH soft drinks. Due to local production and sourcing, no major supply issues were experienced, even with the stockpiling that occurred at the start of the first lockdown - many consumers were concerned that stores would run out of supplies and that they would not be able to purchase the products they needed.

Superfruit juice proves immune to concerns over sugar but higher prices constrain demand

Whilst NH fruit/vegetable juice (the largest single category of naturally healthy beverages) will continue to experience declining volume sales, the niche of NH superfruit 100% juice performed well and will continue to record dynamic double-digit current value growth in 2020. NH fruit/vegetable juice continues to suffer as consumers are increasingly realising that fruit juice has high sugar content and the fact that these products might not be as healthy as originally believed.

High value sales for players within NH other tea due to rising prices of rooibos

NH other tea remained a consolidated category in 2020, dominated by National Brands with its leading brand Freshpak Rooibos, in addition to Eleven O'Clock and Five Roses Rooibos. Drought conditions in the review period have negatively impacted volume sales of rooibos tea, which has led to a dramatic increase in the unit price and ongoing high current value growth for the category and players that offer this tea type.

Files are delivered directly into your account within a few minutes of purchase.