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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in South Africa

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trends to boost demand for naturally healthy beverages

The prevailing health and wellness trend is set to drive demand for naturally healthy beverages, supported by the improved economic performance, with consumers changing their lifestyles to match global trends. In hot drinks, the trend will be noticeable in categories such as tea, with increased demand for NH green and fruit/herbal tea.

Strong performance expected from NH RTD tea

Consumers are expected to show continued interest in NH RTD green tea as it is regarded as a healthier alternative. Hence, an increased number of manufacturers are likely to expand their portfolios, with more flavours being introduced.

Sugar sweetened to be negatively affected by the sugar tax

According to legislation drafted by the National Treasury, the proposed sugar tax will apply to sugar-sweetened juice, which includes reconstituted 100% juice. However, the exclusion of not from concentrate 100% juice is expected to give a competitive advantage to NH 100% juice.

COMPETITIVE LANDSCAPE

Clover SA leads despite challenging market conditions

Clover continued to lead naturally healthy beverages, despite difficult market conditions. Clover Waters was particularly challenged in NH natural mineral water as competition intensified while consumers increasingly shifted to NH spring water.

Rooibos tea continues to create traction amongst consumers

Demand for Rooibos continued to grow during the review period, mainly due to its natural benefits, with its well-known antioxidant and caffeine-free properties creating traction amongst health-conscious consumers. However, overall retail volume sales of NH other tea were negatively influenced by significant increases in retail selling prices, as persisting drought in farming areas continued to affect harvested volumes.

NH bottled water benefits from the water crisis

With South Africa experiencing the worst drought in the past 30 years, municipalities were increasingly concerned by the declining water levels in the reservoirs. Hence, in affected provinces such as the Western Cape, households were encouraged to minimise their daily tap-water usage, while the Eastern Cape intensified its water restriction programmes.

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Samples

Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in South Africa - Category analysis

HEADLINES

PROSPECTS

Health and wellness trends to boost demand for naturally healthy beverages

Strong performance expected from NH RTD tea

Sugar sweetened to be negatively affected by the sugar tax

COMPETITIVE LANDSCAPE

Clover SA leads despite challenging market conditions

Rooibos tea continues to create traction amongst consumers

NH bottled water benefits from the water crisis

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to gain momentum despite economic constraints

The National Treasury reviews the proposed sugar tax announced in 2016

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Modern chained retailers continue to lead

Health and wellness to benefit from consumers’ increased awareness of contents

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Beverages in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trends to boost demand for naturally healthy beverages

Strong performance expected from NH RTD tea

Sugar sweetened to be negatively affected by the sugar tax

COMPETITIVE LANDSCAPE

Clover SA leads despite challenging market conditions

Rooibos tea continues to create traction amongst consumers

NH bottled water benefits from the water crisis

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in South Africa - Category analysis

HEADLINES

PROSPECTS

Health and wellness trends to boost demand for naturally healthy beverages

Strong performance expected from NH RTD tea

Sugar sweetened to be negatively affected by the sugar tax

COMPETITIVE LANDSCAPE

Clover SA leads despite challenging market conditions

Rooibos tea continues to create traction amongst consumers

NH bottled water benefits from the water crisis

CATEGORY DATA

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to gain momentum despite economic constraints

The National Treasury reviews the proposed sugar tax announced in 2016

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Modern chained retailers continue to lead

Health and wellness to benefit from consumers’ increased awareness of contents

MARKET DATA

DEFINITIONS

SOURCES

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