Naturally Healthy Beverages in South Africa

PROSPECTS

NH spring water to benefit from water crisis

Increased demand for NH spring water will continue boosting sales in NH soft drinks. The trend will be supported by the risk of waterborne diseases across the country, with consumers showing less confidence in the quality of municipality water.

NH tea will post an improved performance as the economy recovers

As the economy recovers during the forecast period, volume sales of NH tea are expected to improve. This will be supported by prevailing health and wellness trends, with NH green tea likely to benefit the most.

NH RTD green tea will record the fastest growth

NH RTD green tea will record the fastest value sales growth over the forecast period. The performance will be supported by an increasing offering in this format, with players such as Bos Brands (Pty) Ltd gaining momentum.

COMPETITIVE LANDSCAPE

Water crisis boosts demand for NH bottled water in the Western Cape

With dam levels in the Western Cape reaching a critical level during the first quarter of 2018, tap water usage was restricted. At the peak of the crisis, the municipality announced a potential Day Zero by the second quarter of the year, which would result in tap water running dry.

Value sales in NH other tea increase despite declining volume sales

In the review period, value sales in NH other tea continued to increase while volume sales declined, with rooibos varieties being the most adversely affected. This rise in value sales was due to increases in unit price, as farmers in drought-affected areas had to contend with smaller harvests.

Sales in coconut water decline as distributors pull out

Coconut water saw an overall volume sales slump in 2018 as a number of distributors exited the category. This was partly driven by increased importation costs caused by depreciation in the rand.

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