Naturally Healthy Beverages in South Korea

PROSPECTS

Bottled water becomes a standard in NH beverages

South Korean consumers no longer perceive sugary juice or carbonates as healthy, but they are seeking natural alternatives. This trend drove a rise in sales of NH bottled water categories, including NH still spring bottled water, in 2019.

NH RTD tea to remain the standout category

NH RTD tea is set to be the second-largest category of NH beverages in the forecast period followed by NH bottled water. Traditional tea flavours such as green tea, corn tea and barley tea remain the most demanded ones in NH RTD tea.

COMPETITIVE LANDSCAPE

Kwang Dong Pharm leads the market

Kwang Dong Pharm remained the leading NH beverage player in 2019 due to its highly successful bottled water brand, Jeju Samdasoo. Kwang Dong Pharm is expected to maintain its leading position in NH beverages over the forecasting period with its loyal consumers, although the growth of its competitor Lotte Chilsung Beverage’s Icis is fierce.

Value sales of NH fruity/vegetable juice decline as consumers perceive that sugar in NH juice is as harmful as sugar that is added to other types of beverages

NH fruit/vegetable juice constitutes the second largest category in NH beverages after bottled water, followed by RTD tea. It sees a continuous decline as juice, in general, is losing appeal to consumers as a healthy drink due to the perception that sugar contained in naturally healthy 100% juice and other NH juices can be just as harmful to health as beverages with added sugar.

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