NH beverages continued to benefit from the impact of the growing health and wellness trend in light of the Coronavirus (COVID-19) pandemic in Spain. The persistence of measures associated with the pandemic during the first semester of 2021, in particular tight restrictions on on-trade establishments, such as limited capacities and opening hours, favoured the domestic consumption and sales of some categories of naturally healthy beverages, such as NH tea.
Tea benefits from a global perception that it is a healthy beverage type. Indeed, tea is being increasingly adopted by younger generations, as these consumers have stopped perceiving it as a beverage for older consumers or to be consumed when ill.
Mercadona remained the leading player in NH beverages in retail value share terms in 2021, ahead of Aguas Danone, with its popular Mercadona and Hacendado private label lines. Nonetheless, the competitive landscape of NH beverages remained highly fragmented, with Mercadona holding only a low double-digit retail value share and Aguas Danone accounting for a high single-digit retail value share.
There are increasing concerns regarding the sugar content of beverages in Spain, not least due to the high incidence of obesity among children. Indeed, many consumers consider NH beverages to be naturally free of sugar, which remains a particular point of appeal for such products.
NH bottled water is expected to continue to account for the bulk of retail current value sales of NH beverages during the forecast period, as it is perceived to be the healthiest and most natural option within the category. While demand is perceived to be mature and room for growth is relatively modest, NH bottled water is projected to significantly outperform NH 100% juice in sales and growth terms over the forecast period.
NH tea is not a mature category in Spain, and retail and foodservice penetration remains a long way short of saturation. In light of tea’s positive health image and the burgeoning health and wellness trend, the relative freshness of NH tea allows room for strong development and growth in the forecast period.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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