Naturally Healthy Beverages in Taiwan

PROSPECTS

Naturally healthy juice benefits from rising health awareness

Taiwan’s population is becoming increasingly interested in naturally healthy beverages, with naturally healthy juice the main beneficiary. Rising awareness of the importance of maintaining a healthy diet has led to increasing numbers of consumers turn their backs on soft drinks containing added sugar, resulting in rising demand for naturally healthy beverages.

Products made using likely grown produce become increasingly popular

One of the major trends in naturally healthy beverages towards the end of the review period was the strong increase seen in demand for products made using locally grown fruit. The rising popularity of these products is based on the widely held belief that they are fresher and therefore healthier.

COMPETITIVE LANDSCAPE

The on-trade channel registers stronger sales growth than the off-trade

2019 saw naturally healthy beverages record higher rates of sales growth in the on-trade channel than in the off-trade. Among the on-trade channels where naturally healthy beverages are most commonly purchased are cafés, where traditional tea shops dominate due to the popularity of unsweetened tea.

Local NH RTD tea brands remain prominent, with Uni-President Corp in the lead

Local NH RTD tea brands remained among the most prominent names in naturally healthy beverages in 2019. Uni-President Corp remains the category’s leading player via its very popular NH RTD tea brands Cha Li Wang and Chun Qi Cha.

Files are delivered directly into your account within a few minutes of purchase.