Naturally Healthy Beverages in Taiwan

2020 IMPACT

Consumers avoid high sugar beverages during the pandemic

The risks of more serious illness from the COVID-19 virus to patients with underlying conditions such as diabetes have been well publicised globally during the pandemic. The warnings have clearly been taken on board by many Taiwanese as they avoided even naturally healthy beverages such as NH superfruit 100% juice in 2020.

Local ingredients to the fore

Wei Chuan Foods Corp, a leading player in NH fruit/vegetable juice, suffered from a food safety issue in 2014, which led many Taiwanese consumers to boycott the company’s products. The incident also led to an increase in the popularity of locally produced packaged food and drinks products, a trend which was only intensified during the COVID-19 pandemic as consumer trust in domestic suppliers increased.

100% juice outperforms all other types of juice

NH 100% juice was the only product within NH fruit/vegetable juice to achieve retail value growth in 2020, with all other areas witnessing declines in sales as more consumers avoided products with high sugar content such as NH superfruit juice, drinks and nectars. Companies also seem to have focused on NH 100% juice.

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