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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in Taiwan

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

NH beverages producers work to strengthen consumer trust in their brands

Taiwan has experienced several food safety scandals in recent years. As a result, in NH beverages many consumers are now inclined to favour reputable brands offering simpler formulas and ingredients of known provenance.

NH 100% juice benefits from growing interest in HPP products

The booming popularity of high pressure processing (HPP) products continued to positively influence the performance of NH 100% juice in 2017. Many consumers consider HPP products to be healthier and tastier, and they have a highly fashionable image among white collar workers.

Local brand Taisun Cheers enters NH carbonated natural mineral bottled water

NH carbonated natural mineral bottled water recorded robust growth in current value sales in 2017. While this was partly due to its ongoing emergence from a low base, consumer interest in the category was also strengthened by the entry in June 2017 of Taisun Cheers, a more affordable local brand.

COMPETITIVE LANDSCAPE

Uni-President maintains its strong lead in 2017

Uni-President remained the clear leader in NH beverages in value terms in 2017. Its commanding lead was attributable to a combination of factors, not least its extensive distribution network and a broad product portfolio that includes well-established brands.

Less is more as consumers favour products with fewer ingredients

One notable recent trend in NH beverages in Taiwan has been a shift towards simpler product formulas and basic ingredients. The key impetus for this shift is heightened concern about food safety in the wake of numerous contamination scandals that have unfolded since the mid-2000s.

NH bottled water and RTD tea witness new product and packaging developments

NH bottled water witnessed a number of new launches and revamps of existing brands in 2017 as manufacturers responded to changing consumer demands. One notable trend was the introduction of new products with lighter flavours.

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Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in Taiwan - Category analysis

HEADLINES

PROSPECTS

NH beverages producers work to strengthen consumer trust in their brands

NH 100% juice benefits from growing interest in HPP products

Local brand Taisun Cheers enters NH carbonated natural mineral bottled water

COMPETITIVE LANDSCAPE

Uni-President maintains its strong lead in 2017

Less is more as consumers favour products with fewer ingredients

NH bottled water and RTD tea witness new product and packaging developments

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness beverages remains robust

Companies focus on increasing consumer trust in their brands

Uni-President and Vitalon continue to lead in 2017

Convenience stores remains the leading distribution channel

New launches will help to sustain the positive development of the market

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Beverages in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

NH beverages producers work to strengthen consumer trust in their brands

NH 100% juice benefits from growing interest in HPP products

Local brand Taisun Cheers enters NH carbonated natural mineral bottled water

COMPETITIVE LANDSCAPE

Uni-President maintains its strong lead in 2017

Less is more as consumers favour products with fewer ingredients

NH bottled water and RTD tea witness new product and packaging developments

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in Taiwan - Category analysis

HEADLINES

PROSPECTS

NH beverages producers work to strengthen consumer trust in their brands

NH 100% juice benefits from growing interest in HPP products

Local brand Taisun Cheers enters NH carbonated natural mineral bottled water

COMPETITIVE LANDSCAPE

Uni-President maintains its strong lead in 2017

Less is more as consumers favour products with fewer ingredients

NH bottled water and RTD tea witness new product and packaging developments

CATEGORY DATA

Health and Wellness in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness beverages remains robust

Companies focus on increasing consumer trust in their brands

Uni-President and Vitalon continue to lead in 2017

Convenience stores remains the leading distribution channel

New launches will help to sustain the positive development of the market

MARKET DATA

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