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The concept that “you are what you eat” and that the root cause of any illness is closely related to daily diet and lifestyle paved the way for various dietary theories. As numerous food safety issues related to complex food manufacturing processes, theories that respect the inherit benefits of food in its natural state became mainstream.
While purchasing drinks known to be a good source of nutrients makes consumers feel they are making healthier purchases, various elements are considered when evaluating whether or not a product is healthy overall. Consumers feel comfortable opting for products containing a limited number of ingredients on the premise that these are clean and high quality.
Companies competed fiercely and actively launched new products that offered all of the HW elements sought by consumers, including reduced sugar, credible place of origin and natural ingredients. Uni-President Enterprises Corp’s Cha Li Wang was the leading brand, which benefited from significant marketing support.
Private label products, which together accounted for only a minor retail value share, were often positioned as higher quality to differentiate them from major brands. For example, tea was offered in smaller pack sizes, delicate packaging designs and used well-known tea origins such as Ta Ping Lin and Li Shan to shape the overall high quality brand image.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Naturally Healthy Beverages in Taiwan market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.