Naturally Healthy Beverages in Thailand

February 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Naturally Healthy Beverages industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Naturally Healthy Beverages industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Naturally Healthy Beverages in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Naturally Healthy Beverages in Thailand?
  • What are the key health and wellness concerns driving sales in Naturally Healthy Beverages?
  • Is Naturally Healthy Beverages a dynamic niche or mainstream concern in Thailand?
  • Which are the leading brands in Naturally Healthy Beverages in Thailand?
  • How are products distributed in Naturally Healthy Beverages in Thailand?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Naturally Healthy Beverages in Thailand - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic continues to challenge NH 100% juice and NH bottled water in 2021
Sugary beverages tax postponement stimulates new product development
Domestic players leverage local knowledge to gain a competitive edge over international rivals

PROSPECTS AND OPPORTUNITIES

Natural flavours and tastes set to appeal to an increasingly health-conscious population
The presence of unsweetened soft and hot drinks is set to expand amid premiumisation and health and wellbeing trends
NH coconut water hits the market with exotic tastes

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2016-2021 Table 2 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 5 Distribution of NH Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in 2021: The big picture
key trends
Competitive landscape
Retailing developments
What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Naturally Healthy Beverages

      • NH Fruit/Herbal Tea
      • NH Green Tea
      • NH Other Tea
    • NH Other Hot Drinks
    • NH Asian Speciality Drinks
      • NH Flavoured Bottled Water
        • NH Carbonated Natural Mineral Bottled Water
        • NH Still Natural Mineral Bottled Water
        • NH Carbonated Spring Bottled Water
        • NH Still Spring Bottled Water
      • NH 100% Juice
        • NH Superfruit 100% Juice
        • NH Superfruit Juice (up to 24% Juice)
        • NH Superfruit Nectars (25-99% Juice)
    • NH Non-Cola Carbonates
      • NH RTD Green Tea
      • Other NH RTD Tea

Naturally Healthy Beverages

This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Naturally Healthy Beverages research and analysis database.

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