Naturally Healthy Beverages in the Czech Republic

PROSPECTS

Higher health awareness and spending power spur sales in a long, hot summer

Naturally healthy beverages continued to post healthy retail volume and current value growth in 2019. The main growth driver in the category remained the health and wellness trend, especially rising concerns over high sugar intake in food and beverages among consumers, and the positive economic situation in the country.

NH RTD tea set to remain fastest-growing category as awareness and offer grow

NH soft drinks is expected to continue to drive sales and growth in naturally healthy beverages over the forecast period. NH bottled water, the biggest category, continued to perform well in 2019.

Manufacturers aim to offset maturity with quality-driven new product development

NH soft drinks is predicted to see significant new product development in the forecast period, as manufacturers try to tap into the largest HW beverages category. New products are expected to offer various health benefits and flavours and come in a range of packaging types and sizes.

COMPETITIVE LANDSCAPE

Karlovarské Minerální Vody leads with wide and expanding offer

Karlovarské Minerální Vody remained the clear leader in naturally healthy beverages in retail value share terms in 2019. This was largely due to the company’s strength in the biggest category, NH bottled water, where it offers a wide range of well-established brands like Mattoni, Magnesia and Aquila.

Kofola and Podebradka use online marketing to grow awareness

Domestic players exert a strong influence on naturally healthy beverages, especially NH soft drinks, as Karlovarské Minerální Vody is joined by Kofola and Podebradka in the top three positions. Kofola benefits from its wide brand and product portfolio across key categories.

New product development the key to growing interest in NH hot drinks

NH hot drinks has a much smaller market size than NH soft drinks in the Czech Republic. The competitive landscape is also more fragmented than that of NH soft drinks.

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