Naturally Healthy Beverages in the Czech Republic

PROSPECTS

NH beverages approaches maturity

NH beverages is the biggest category within HW beverages. This is mainly because bottled water accounts for the majority of total value sales but also because consumers especially appreciate natural ingredients in drinks.

Product innovation drives growth

Growing consumer interest in quality ingredients and superfruits as well as vegetable and fruit mixes drove product innovation in 2018. Companies experiment with flavour mixes and launching naturally healthy products in new categories.

NH beverages is expected to post stable growth

Continuing launches of NH soft drinks with varying health benefits, flavours and packaging sizes and types are expected to have a positive impact on sales of NH beverages over the forecast period. Strong product innovations are set to be seen in NH hot drinks as well, which, in combination with strong marketing and growing internet retailing, will help sales of NH beverages grow.

COMPETITIVE LANDSCAPE

Bottled water and tea and coffee companies lead

NH beverages is led mainly by bottled water and tea and coffee companies. The top two players, Karlovarské Minerální Vody as and Kofola as, are leading players in NH bottled water, while tea and coffee companies Jacobs Douwe Egberts CZ sro, Teekanne sro and Nestlé Cesko sro also play an important role among the top 10 NH beverages companies.

Podebradka and Kofola fight for second position

Two companies, Podebradka as and Kofola as, fought over the second position in NH beverages, holding close value shares in 2018. Both companies operate in NH bottled water and attract consumers with strong marketing campaigns, presenting their products mainly on the internet, through social media websites.

New product launches seen across NH beverages

As NH beverages is the biggest category in HW beverages and predicted to see stable but slowing growth over the forecast period, it is increasingly important for companies to launch new products and enter new categories in order to grow their NH product portfolios across non-alcoholic drinks. Rauch, a well-established brand of juice, launched Rauch ginkgo green tea in 2018 in response to growing demand for product innovation in RTD tea.

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