Naturally Healthy Beverages in the Czech Republic

2020 IMPACT

Naturally healthy beverages sees popularity grow in 2020 as consumers prioritise health and wellbeing

In 2020, many Czech households began to economise as they faced reduced incomes and weakened job security as a result of the government measures taken to tackle the COVID-19 pandemic. NH beverages generated the strongest interest within HW beverages in 2020 as consumers confined to their homes and concerned about their wellbeing sought to purchase beverages that offer added health benefits.

Bottled water and 100% juice are seen as simple and natural, with affordable options across a wide range of brands

Within NH soft drinks, natural mineral water and 100% juice recorded the strongest interest during 2020, thanks to their simple natural recipes and affordable prices across a wide variety of brands. In bottled water, consumers were not willing to spend as much on spring or pure bottled water as they were willing to spend on natural mineral bottled water, since the latter offers added value in the form of minerals such as magnesium and calcium.

Fruit/herbal and green tea offer added health benefits to concerned consumers

The COVID-19 pandemic has a positive impact on the overall retail consumption of hot drinks, within which NH fruit/ herbal tea and NH green tea generated interest as they offer natural health benefits that resonate with a more health-conscious public. Many more Czechs were forced to stay at home during lockdown for both work and school, and drank more hot drinks as a result.

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