Executive Summary

Mar 2019
PROSPECTS
Sugar tax causes price hikes in NH soft drinks

While RTD green tea products are perceived to be naturally healthy, and accounted for the bulk of the category in NH RTD tea, the average unit price increased significantly, attributable to the sugar tax. This resulted in NH RTD tea being the fastest declining category of NH beverages in retail volume terms.

NH hot drinks rides on health and premiumisation trends

Besides not being affected by the sugar tax, NH hot drinks continued to benefit from health consciousness and premiumisation of the category. With players such as Unilever Philippines and Gilamar Enterprises further expanding the availability of their NH tea variants, particularly in green tea and other fruit/herbal tea, consumers are able to easily access these beverages in retail outlets.

COMPETITIVE LANDSCAPE
Universal Robina Corp leads NH beverages

Universal Robina Corp’s C2 brand in NH RTD tea accounted for the majority of retail value sales within NH beverages in 2018, notwithstanding the company has been facing a challenge to increase volume sales for the last two years. To highlight its core benefits of being a product with “natural goodness of green tea” and “bottled and brewed on the same day,” the company revitalised C2’s packaging in the first quarter of 2018.

Local players reign in the category

With Universal Robina Corp accounting for over two thirds of the category’s retail value sales, local players continued to outsell international players in NH beverages. Other companies such as Ginebra San Miguel Inc and Gilamar Enterprises Inc maintained their category positions in 2018.

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Naturally Healthy Beverages in the Philippines

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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Naturally Healthy Beverages in the Philippines - Category analysis

HEADLINES

PROSPECTS

Sugar tax causes price hikes in NH soft drinks
NH hot drinks rides on health and premiumisation trends

COMPETITIVE LANDSCAPE

Universal Robina Corp leads NH beverages
Local players reign in the category

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2013-2018
Table 2 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 5 Distribution of NH Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Health and Wellness in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Sugar tax heightens health awareness
New product developments attempt to address consumer health expectations
Multinationals lead HW in the Philippines
Supermarkets remains the key channel for health and wellness beverages
Positive value gains anticipated for HW in the Philippines

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources