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Learn moreJan 2021
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Naturally healthy (NH) beverages account for only a very small proportion of total retail volume sales of health and wellness beverages in the Philippines, as the high prices of many NH beverages renders them unaffordable to most local consumers. Retail volume sales of NH beverages plunged during 2020.
In contrast, retail volume sales of NH soft drinks, where the increase in unit price was much more modest, declined only marginally during 2020. Universal Robina Corp strengthened its leadership position in NH soft drinks during the latter part of the review period.
Due to its relatively low retail current value sales, there is no significant above-the-line marketing in NH beverages. Universal Robina Corp mainly relies on below-the-line marketing, particularly social media, to promote its C2 brand.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Naturally Healthy Beverages in Philippines market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.