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Country Report

Naturally Healthy Beverages in

Naturally Healthy Beverages in the Philippines

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Soaring prices crush demand for NH hot drinks

Naturally healthy (NH) beverages account for only a very small proportion of total retail volume sales of health and wellness beverages in the Philippines, as the high prices of many NH beverages renders them unaffordable to most local consumers. Retail volume sales of NH beverages plunged during 2020.

With no more than a modest increase in unit price, demand for NH soft drinks proves more robust

In contrast, retail volume sales of NH soft drinks, where the increase in unit price was much more modest, declined only marginally during 2020. Universal Robina Corp strengthened its leadership position in NH soft drinks during the latter part of the review period.

As NH beverages remain niche, players focus on below-the-line marketing

Due to its relatively low retail current value sales, there is no significant above-the-line marketing in NH beverages. Universal Robina Corp mainly relies on below-the-line marketing, particularly social media, to promote its C2 brand.

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Samples

Health and Wellness Report Sample Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Naturally Healthy Beverages in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Naturally Healthy Beverages in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Soaring prices crush demand for NH hot drinks

With no more than a modest increase in unit price, demand for NH soft drinks proves more robust

As NH beverages remain niche, players focus on below-the-line marketing

RECOVERY AND OPPORTUNITIES

Increased consumer interest in preventative health will help to drive recovery in retail volume sales

Product variety set to expand to ride on health consciousness

E-commerce will continue to grow in importance, as manufacturers and retailers pay more attention to it in the aftermath of COVID-19

CATEGORY DATA

Table 1 Sales of NH Beverages by Category: Value 2015-2020
Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 5 Distribution of NH Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Health and Wellness in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Naturally Healthy Beverages in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Soaring prices crush demand for NH hot drinks

With no more than a modest increase in unit price, demand for NH soft drinks proves more robust

As NH beverages remain niche, players focus on below-the-line marketing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Beverages in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Soaring prices crush demand for NH hot drinks

With no more than a modest increase in unit price, demand for NH soft drinks proves more robust

As NH beverages remain niche, players focus on below-the-line marketing

RECOVERY AND OPPORTUNITIES

Increased consumer interest in preventative health will help to drive recovery in retail volume sales

Product variety set to expand to ride on health consciousness

E-commerce will continue to grow in importance, as manufacturers and retailers pay more attention to it in the aftermath of COVID-19

CATEGORY DATA

Health and Wellness in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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