Naturally Healthy Beverages in the United Kingdom

PROSPECTS

NH tea sales to rise over the forecast period

In recent years, British consumers’ interest has been moving from traditional black tea to high-quality tea with exotic tastes, natural ingredients and a strong brand identity. Moreover, younger drinkers perceive NH tea as a premium category, paying a higher price in order to obtain natural healthy benefits.

Consumers prefer NH bottled water to purified water

As consumer demand is increasingly moving from traditional sugary beverages to natural refreshments, NH bottled water showed good volume growth in 2018, and it is likely that it will continue to register growth over the forecast period. NH bottled water is even perceived by consumers to be a healthier option than purified water due to its mineral content.

NH 100% juice drives growth of NH fruit/vegetable juice

Consumers are increasingly switching from sugary juice to NH 100% juice with a low sugar content and natural ingredients, including cold-pressed juice and smoothies and NH superfruit juice. Reconstituted 100% juice and NH superfruit nectars, however, are in decline as they are perceived as unhealthy drinks due to their high sugar content and lower percentage of natural juice.

COMPETITIVE LANDSCAPE

Innocent Drinks takes the lead in 2018

Innocent Drinks continued to register solid growth in 2018, becoming the leader of naturally healthy beverages. This good performance can be explained by its varied portfolio and strong distribution.

Nestlé Waters UK Ltd benefits from the health and wellness trend

As consumers are looking for healthier drinks and natural refreshment, Nestlé Waters UK Ltd has benefitted thanks to its widely available NH bottled water portfolio. Specifically, its Pure Life and San Pellegrino brands recorded increasing value sales in 2018.

Good performance of Highland Spring Ltd

Highland Spring Ltd recorded share gain in 2018, increasing its competition level against Danone Waters UK & Ireland Ltd, despite the latter owning the flagship Evian brand. The growth of Highland Spring comes on the back of a nationwide rPET bottle and multimedia campaign in response to consumers’ increased interest in sustainable packaging.

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