The pandemic resulted in stronger feelings of concern and doubt among many people about various aspects of their lives. This was also reflected in their preferences regarding what they consumed.
NH bottled water is responsible for the highest share of sales of NH beverages, and the positive performance of this category in 2021 drove growth in overall NH beverages. After a difficult 2020, which saw a decline in retail value sales of NH bottled water, driven by a decrease in sales of on-the-go formats, supply issues and the plastic backlash, NH bottled water managed to rebound in 2021.
Britons have become increasingly curious about newer types of teas containing exotic ingredients, botanicals or unusual ingredients that are purported have a positive effect on health. Recent examples include new types of tea with added ginger or turmeric, as well as rooibos and other types of NH tea.
NH beverages is forecast to continue to see solid growth rates in both retail volume and current value terms throughout the forecast period. One of the highest growth rates is expected to be seen by NH 100% juice, which is expected to see a strong increase in consumer demand.
Even though NH bottled water is one of the most popular soft drinks and the healthiest of them all, it is not expected to see such a high current value growth rate as other NH beverages categories in the forecast period. Although growth in early years of the forecast period will be solid, a slowing rate of increase is expected over the course of the forecast period.
NH other tea, green tea and fruit/herbal tea offer scope for novelties in terms of exotic flavours with health claims to capture an increasingly health-conscious consumer base. As consumers become more familiar with NH fruit/herbal tea and NH green tea, they have looked for new tastes and tea experiences.
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Naturally Healthy Beverages
This category includes products on the basis of naturally containing a substance that improves health and wellbeing beyond the product’s pure calorific value. These products are usually a healthier alternative within a certain sector/subsector. High fibre food (wholegrain/wholemeal/brown), soy products, sour milk drinks, nuts, seeds and trail mixes, honey, fruit and nut bars and olive oil are considered NH foods and 100% fruit/vegetable juice, superfruit juice, natural mineral water, spring water, RTD green tea etc. are considerd NH beverages. While many of these products are marketed on a health basis, this might not always be the case. Naturally healthy food and beverages that are additionally fortified fall into the 'fortified/functional' category. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Naturally Healthy Beverages research and analysis database.
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