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Learn moreJan 2021
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While COVID-19 had an overall positive effect on the retail sales of staple items such as pasta in 2020, volume sales of NH high fibre pasta declined. This poor performance was partly due to the ongoing recession in Argentina and high rates of inflation.
In a highly fragmented product area, Arcor SAIC remained the only company to hold a double-digit value share in 2020. This was down to its strength in NH cereal bars – the largest category within NH packaged food – and NH high fibre sweet biscuits with its popular Cereal Mix brand.
With consumers faced with budget restrictions due to a drop in real income many consumers were forced to focus on price in 2020. This benefited the sales of private label products which not only typically offer lower prices but have also benefited from a change in consumer perceptions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.