Naturally Healthy Packaged Food in Bulgaria

PROSPECTS

Media influences increasing consumer demand for high fibre packaged food

Due to the desire to consume healthier food and greater focus on nutritional intake, Bulgarians are increasingly interested in high fibre packaged food. The benefits of a high fibre diet are no longer restricted to physically active individuals.

NH fruit and nut bars provide a healthy, convenient alternative to sugary snacks

NH fruit and nut bars saw the highest value growth in 2019. This continuing success is due to the healthier living trend in addition to the demand for greater convenience.

Steady growth for Bulgarian kitchen staple NH olive oil

Considering the boom of the Mediterranean diet and the proximity of Bulgaria to Greece, one of the biggest nearby producers of olive oil, it is unsurprising that NH olive oil has become very popular in Bulgaria. Many more Bulgarians are enjoying summer holidays in Greece, where they sample the local cuisine in restaurants.

COMPETITIVE LANDSCAPE

Costa d’Oro uses advertising and trade promotions to maintain sales in NH olive oil

Costa d’Oro is one of the best-known NH olive oil brands in Bulgaria. Costa d’Oro olive oil is perceived as being superior and its quality to be its best unique selling point.

Victoria Nuts expects strong growth as it launches innovative new products

Victoria Nuts EOOD leads NH fruit snacks in Bulgaria. It plans to focus its marketing strategy on its Rois brand.

Consumer trust drives increasing growth of Lidl’s private label

In addition to the large international brands recognising the trend for healthier living amongst Bulgarians, the big retail chains, such as Lidl and Billa, have also taken note. Lidl’s private label has a strong presence in all naturally healthy products, including NH breakfast cereals, NH fruit and nut bars and NH sugar confectionery.

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