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Learn moreJan 2021
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Naturally healthy benefited from COVID-19, with healthy current retail value growth. NH fruit and nuts bars, as well as cereal bars, performed very well, with value growth increasing by over a fifth for both.
Naturally healthy is a diverse product area and there was no change in the top players in 2020. Dobrudzhanski Hlyab and its leading brands, Vita and Dobrudzhanski, continued to lead with double digit value share.
NH fruit and nut bars saw the highest value growth in 2020. This continuing success is due to the healthier living trend, in addition to the demand for greater convenience.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Naturally Healthy Packaged Food in Bulgaria market research report includes:
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.