Naturally Healthy Packaged Food in Chile

PROSPECTS

High fibre food dominates naturally healthy

NH high fibre food dominated retail volume and value sales of NH packaged food in 2018. Chile’s per capita consumption of bread is high in global terms, and many regular consumers are replacing white bread with high fibre bread.

Snack bars fosters the emergence of new categories

NH packaged food recorded strong retail current value sales growth throughout the review period. This performance owed most to rising consumer awareness of the importance of healthy lifestyles, including good eating habits and high fibre consumption.

The category is still underdeveloped

NH packaged food is underdeveloped in terms of ingredients, marketing and advertising and positioning. In addition, many consumers remain unaware of the potential of naturally healthy products to aid specific health issues, such as cardiovascular or digestive health.

COMPETITIVE LANDSCAPE

Artisanal producers lead

Taken together, artisanal continued to account for the highest retail value share in NH packaged food in 2018. This is largely because most bread sold in Chile is unpackaged and widely available through both traditional and modern channels.

Nutrimarket expands its offer

Nutrimarket recorded the highest retail current value sales growth in NH packaged food in 2018. The company’s Nut Bar brand benefited from the fast sales growth in NH fruit and nut bars.

Fibre intake gains importance

Manufacturers are focused on introducing or adding fibre to products. Fibre intake is an increasingly important issue among Chileans, with most fibre intake occurring through the consumption of baked goods, especially bread.

Files are delivered directly into your account within a few minutes of purchase.