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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Colombia

35 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mindful snacking drives sales growth

NH snacks recorded the biggest growth rate in 2017, driven by consumers looking for natural and minimally processed alternatives. NH fruit snacks and NH cereal bars are important categories in this trend, as consumers are probably more health-conscious of snacks than of categories used to prepare main meals.

Ancient grains are more common

Ancient grains, eg chia seeds and quinoa, part of traditional diets in pre-Hispanic culture, are being rediscovered by the packaged food industry to enhance nutritional properties of products and to offer naturally healthier products. Despite the antiquity of these grains, average consumers were not very aware of their properties and uses until they were included as ingredients in packaged food.

NH olive oil is booming

More than avoiding fats, consumers are learning to differentiate the good fats from the bad fats. The benefits of good fats are helping NH olive oil, a category that posted double-digit value growth in 2017.

COMPETITIVE LANDSCAPE

NH fruit snacks boosts PepsiCo

Natuchips is responsible for the good position of PepsiCo in the NH packaged food rankings. Natuchips registered significant growth over the review period, thanks to its “healthier” positioning compared with puffed snacks and potato chips.

Another snack brand innovates

Assuring the importance of NH snacks, Cía Nacional de Chocolates SA, part of Grupo Nutresa SA, remains a key player in the NH packaged food category. This position is owed to La Especial, the leading NH nuts, seeds and trail mixes brand, which is popular among consumers looking for healthier snacking options, the strongest sales driver in the category during 2017.

NH cereal bars gain more traction

Despite its sales being quite lower than other snacks, eg potato chips, puffed snacks and dried fruit, NH cereal bars is performing dynamically thanks to brands such as Barra de Cereal Tosh, Kellogg’s and smaller ones such as Dipsa. The category is receiving more shelf space at retailers, bolstered by new brand developments including ancestral cereals (chia seeds and quinoa) and exotic dried fruit chunks (in the case of Dipsa).

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Colombia?
What are the major brands in Colombia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Mindful snacking drives sales growth

Ancient grains are more common

NH olive oil is booming

COMPETITIVE LANDSCAPE

NH fruit snacks boosts PepsiCo

Another snack brand innovates

NH cereal bars gain more traction

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Colombia - Industry Overview

EXECUTIVE SUMMARY

Mindful consumption drives growth of many health and wellness products

Free from products witness strong growth

Dairy companies lead in health and wellness

Modern retailers give visibility to health and wellness products

Promising prospects for HW

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Health and Wellness in Colombia - Industry Overview

EXECUTIVE SUMMARY

Mindful consumption drives growth of many health and wellness products

Free from products witness strong growth

Dairy companies lead in health and wellness

Modern retailers give visibility to health and wellness products

Promising prospects for HW

MARKET DATA

Table 24 Sales of Health and Wellness by Type: Value 2012-2017
Table 25 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 26 Sales of Health and Wellness by Category: Value 2012-2017
Table 27 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 28 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 29 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 30 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 31 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 32 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 33 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 34 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 35 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 36 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 37 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 39 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mindful snacking drives sales growth

Ancient grains are more common

NH olive oil is booming

COMPETITIVE LANDSCAPE

NH fruit snacks boosts PepsiCo

Another snack brand innovates

NH cereal bars gain more traction

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Mindful snacking drives sales growth

Ancient grains are more common

NH olive oil is booming

COMPETITIVE LANDSCAPE

NH fruit snacks boosts PepsiCo

Another snack brand innovates

NH cereal bars gain more traction

CATEGORY DATA

Health and Wellness in Colombia - Industry Overview

EXECUTIVE SUMMARY

Mindful consumption drives growth of many health and wellness products

Free from products witness strong growth

Dairy companies lead in health and wellness

Modern retailers give visibility to health and wellness products

Promising prospects for HW

MARKET DATA

SOURCES

Health and Wellness in Colombia - Industry Overview

EXECUTIVE SUMMARY

Mindful consumption drives growth of many health and wellness products

Free from products witness strong growth

Dairy companies lead in health and wellness

Modern retailers give visibility to health and wellness products

Promising prospects for HW

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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