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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Denmark

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers stockpile NH high fibre food before lockdown but home baking trend affects category negatively

Retail value sales of the NH packaged food category was somewhat positively impacted by the pandemic, but retail value sales of NH high fibre food in particular drove sales of this category in 2020. Many Danes stockpiled these products in March at the start of the first lockdown in 2020 resulting in increased retail value growth.

NH honey positively affected by the pandemic due to its versatile and healthy nature

NH honey returned to retail value sales growth for the first time since 2018 during 2020, benefiting from its image as a natural, healthy, and versatile product that can be added to a variety of dishes and drinks, ranging from breakfast to dessert and teas. Moreover, with consumers spending more time at home due to the pandemic, they cooked more, which boosted demand for honey as a cooking ingredient.

NH high fibre breakfast cereals benefit from entire households being home in 2020

NH high fibre breakfast cereals also saw healthy retail value growth in 2020 because of whole households being at home during the two lockdown periods. As a result, school and work cafeteria’s breakfast consumption was shifted towards retail while foodservices’ weekend brunches were also moved to at home consumption with NH high fibre breakfast cereals being a good option for the whole family.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Denmark?
What are the major brands in Denmark?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile NH high fibre food before lockdown but home baking trend affects category negatively

NH honey positively affected by the pandemic due to its versatile and healthy nature

NH high fibre breakfast cereals benefit from entire households being home in 2020

RECOVERY AND OPPORTUNITIES

Heightened consumer interest in health and naturalness will persist beyond the pandemic

NH honey will lose its place of importance as other trends such as sustainability returns over the forecast period

NH high fibre breakfast cereals sales set to grow as consumers refocus on healthy lifestyles

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2015-2020
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 5 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Naturally Healthy Packaged Food in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers stockpile NH high fibre food before lockdown but home baking trend affects category negatively

NH honey positively affected by the pandemic due to its versatile and healthy nature

NH high fibre breakfast cereals benefit from entire households being home in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile NH high fibre food before lockdown but home baking trend affects category negatively

NH honey positively affected by the pandemic due to its versatile and healthy nature

NH high fibre breakfast cereals benefit from entire households being home in 2020

RECOVERY AND OPPORTUNITIES

Heightened consumer interest in health and naturalness will persist beyond the pandemic

NH honey will lose its place of importance as other trends such as sustainability returns over the forecast period

NH high fibre breakfast cereals sales set to grow as consumers refocus on healthy lifestyles

CATEGORY DATA

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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