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Naturally Healthy Packaged Food in Denmark
20 pages, Jun 2018
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Rising health awareness continues to drive value sales
Naturally healthy packaged food is the most mature category within health and wellness in Denmark. Contrary to other categories, such as free from and fortified/functional, naturally healthy is growing mainly due to a rising desire to eat more healthily.
Category consolidation limits greater volume sales development
Naturally healthy packaged food experienced stable volume growth in 2017 despite rising maturity and intense competition from organic and free from. However, NH sour milk products, and NH nuts, seeds and trail mixes, slowed down in volume terms in 2017 compared to the review period.
Food labelling is emerging as a competitive advantage within naturally healthy
Food labelling is an important issue within packaged food in Denmark. However, food labelling is gradually becoming a competitive factor, as Danish manufacturers seek to portray the healthy qualities of their products without advertising with health claims due to stringent regulations.
COMPETITIVE LANDSCAPE
High fibre bread players lead naturally healthy packaged food
The three leading players within naturally healthy packaged food, artisanal, Lantmännen Schulstad and Kohberg Brød, mainly produce and market high fibre bread. Since NH high fibre bread dominates value sales of the category, the performance of these players notably affects the overall environment.
Fragmented competitive landscape constitute as a possibility for new entrants
Despite being the most mature health and wellness category, the competitive landscape of naturally healthy packaged food is more fragmented. This is partly a result of a more modest position for domestic dairy giant Arla Foods.
Private label expansion squeezes economy brands
Naturally healthy private label packaged food gained ground in terms of value share over the review period. Its success was driven by retailers, such as Coop Danmark and Dansk Supermarked, paying greater attention to the strongly developing bread, olive oil, cereal bars and nuts, seeds and trail mixes.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Naturally Healthy Packaged Food in Denmark market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Naturally Healthy Packaged Food in Denmark?
- What are the major brands in Denmark?
- Which dietary supplement grew the fastest in the past year?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
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Strategy Reports
Complete Catalogue
Country Reports
- Naturally Healthy Packaged Food in Argentina | Mar 2019
- Naturally Healthy Packaged Food in Australia | May 2018
- Naturally Healthy Packaged Food in Austria | Mar 2019
- Naturally Healthy Packaged Food in Belgium | Mar 2019
- Naturally Healthy Packaged Food in Brazil | Jul 2018
- Naturally Healthy Packaged Food in Bulgaria | Jul 2018
- Naturally Healthy Packaged Food in Canada | Jul 2018
- Naturally Healthy Packaged Food in Chile | Jun 2018
- Naturally Healthy Packaged Food in China | Jun 2018
- Naturally Healthy Packaged Food in Colombia | Jun 2018
- Naturally Healthy Packaged Food in Egypt | Mar 2019
- Naturally Healthy Packaged Food in Finland | Jun 2018
- Naturally Healthy Packaged Food in France | Jun 2018
- Naturally Healthy Packaged Food in Germany | Mar 2019
- Naturally Healthy Packaged Food in Greece | Mar 2019
- Naturally Healthy Packaged Food in Hong Kong, China | Mar 2019
- Naturally Healthy Packaged Food in Hungary | Jun 2018
- Naturally Healthy Packaged Food in India | May 2018
- Naturally Healthy Packaged Food in Indonesia | Jun 2018
- Naturally Healthy Packaged Food in Ireland | Mar 2019
- Naturally Healthy Packaged Food in Israel | Jun 2018
- Naturally Healthy Packaged Food in Italy | Jun 2018
- Naturally Healthy Packaged Food in Japan | Mar 2019
- Naturally Healthy Packaged Food in Malaysia | Jun 2018
- Naturally Healthy Packaged Food in Mexico | Jun 2018
- Naturally Healthy Packaged Food in Morocco | Jul 2018
- Naturally Healthy Packaged Food in New Zealand | May 2018
- Naturally Healthy Packaged Food in Norway | Jun 2018
- Naturally Healthy Packaged Food in Peru | Jun 2018
- Naturally Healthy Packaged Food in Poland | May 2018
- Naturally Healthy Packaged Food in Portugal | Jun 2018
- Naturally Healthy Packaged Food in Romania | Jun 2018
- Naturally Healthy Packaged Food in Russia | May 2018
- Naturally Healthy Packaged Food in Saudi Arabia | Jun 2018
- Naturally Healthy Packaged Food in Singapore | Jun 2018
- Naturally Healthy Packaged Food in Slovakia | Jun 2018
- Naturally Healthy Packaged Food in South Africa | Mar 2019
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- Naturally Healthy Packaged Food in Switzerland | Mar 2019
- Naturally Healthy Packaged Food in Taiwan | Jun 2018
- Naturally Healthy Packaged Food in Thailand | Jun 2018
- Naturally Healthy Packaged Food in the Czech Republic | Mar 2019
- Naturally Healthy Packaged Food in the Netherlands | Mar 2019
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- Naturally Healthy Packaged Food in the United Arab Emirates | May 2018
- Naturally Healthy Packaged Food in the United Kingdom | Mar 2019
- Naturally Healthy Packaged Food in the US | Jun 2018
- Naturally Healthy Packaged Food in Turkey | Jun 2018
- Naturally Healthy Packaged Food in Ukraine | May 2018
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