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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Denmark

20 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising health awareness continues to drive value sales

Naturally healthy packaged food is the most mature category within health and wellness in Denmark. Contrary to other categories, such as free from and fortified/functional, naturally healthy is growing mainly due to a rising desire to eat more healthily.

Category consolidation limits greater volume sales development

Naturally healthy packaged food experienced stable volume growth in 2017 despite rising maturity and intense competition from organic and free from. However, NH sour milk products, and NH nuts, seeds and trail mixes, slowed down in volume terms in 2017 compared to the review period.

Food labelling is emerging as a competitive advantage within naturally healthy

Food labelling is an important issue within packaged food in Denmark. However, food labelling is gradually becoming a competitive factor, as Danish manufacturers seek to portray the healthy qualities of their products without advertising with health claims due to stringent regulations.

COMPETITIVE LANDSCAPE

High fibre bread players lead naturally healthy packaged food

The three leading players within naturally healthy packaged food, artisanal, Lantmännen Schulstad and Kohberg Brød, mainly produce and market high fibre bread. Since NH high fibre bread dominates value sales of the category, the performance of these players notably affects the overall environment.

Fragmented competitive landscape constitute as a possibility for new entrants

Despite being the most mature health and wellness category, the competitive landscape of naturally healthy packaged food is more fragmented. This is partly a result of a more modest position for domestic dairy giant Arla Foods.

Private label expansion squeezes economy brands

Naturally healthy private label packaged food gained ground in terms of value share over the review period. Its success was driven by retailers, such as Coop Danmark and Dansk Supermarked, paying greater attention to the strongly developing bread, olive oil, cereal bars and nuts, seeds and trail mixes.

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Denmark?
What are the major brands in Denmark?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Denmark - Category analysis

HEADLINES

PROSPECTS

Rising health awareness continues to drive value sales

Category consolidation limits greater volume sales development

Food labelling is emerging as a competitive advantage within naturally healthy

COMPETITIVE LANDSCAPE

High fibre bread players lead naturally healthy packaged food

Fragmented competitive landscape constitute as a possibility for new entrants

Private label expansion squeezes economy brands

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

Strong growth continues

The health and wellness trend shapes demand

Manufacturers sharpen their focus on health and wellness related products

Increased internet usage impacts health and wellness in various ways

Growth is expected over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Rising health awareness continues to drive value sales

Category consolidation limits greater volume sales development

Food labelling is emerging as a competitive advantage within naturally healthy

COMPETITIVE LANDSCAPE

High fibre bread players lead naturally healthy packaged food

Fragmented competitive landscape constitute as a possibility for new entrants

Private label expansion squeezes economy brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Denmark - Category analysis

HEADLINES

PROSPECTS

Rising health awareness continues to drive value sales

Category consolidation limits greater volume sales development

Food labelling is emerging as a competitive advantage within naturally healthy

COMPETITIVE LANDSCAPE

High fibre bread players lead naturally healthy packaged food

Fragmented competitive landscape constitute as a possibility for new entrants

Private label expansion squeezes economy brands

CATEGORY DATA

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

Strong growth continues

The health and wellness trend shapes demand

Manufacturers sharpen their focus on health and wellness related products

Increased internet usage impacts health and wellness in various ways

Growth is expected over the forecast period

MARKET DATA

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