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Learn moreMar 2019
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By 2018, consumption of healthy food products became important not only to young Hungarians who want to be fit but increasingly to older generations and pensioners who intend to improve their quality of life by consuming healthier variants. This trend as well as programmes and promotions launched by the state to highlight health-related issues along with a rise in wages continued to support the expansion of NH packaged food.
Naturally healthy sour milk products remained the largest NH packaged food category in Hungary, and registered further growth in 2018 following continuous expansion over the review period. Value sales growth was helped on one hand by a rise in the prices of dairy products.
Tesco-Globál Áruházak Zrt remained the leading player in 2018. The company was present in all NH categories, including olive oil sold under its Tesco and Tesco Finest brands, several nuts, seeds and trail mixes products available under its Tesco brand as well as sour milk products and breakfast cereals available under its Tesco Value and Tesco brands.
Within the health and wellness packaged food categories, the share of private label products remained highest in naturally healthy in 2018. The success of chains selling private label NH products was driven by recognition of growing demand for healthy food products and portfolio expansion, including high fibre which helps digestion as well as naturally healthy cereal bars, to meet consumer needs.
In Hungary, several locally-owned companies ranked among the leaders in naturally healthy packaged food, such as Mogyi Kft to compete with its well-known nuts, seeds and trail mixes. The firm invested in innovations, and launched new products such as premium quality peeled pumpkin seeds and salted roasted peanuts.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.