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Learn moreFeb 2021
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In 2020, naturally healthy packaged food retail volume and value sales overall accelerated because of the COVID-19 impact, with initial stockpiling in the spring boosting demand. Home cooking and more families eating breakfast at home also contributed to general growth in most NH packaged food categories.
Spreading health-awareness continues to drive increasing demand for naturally healthy packaged food, which is still an expanding category in Hungary. Volume sales continued to grow over the review period, due to more consumers wishing to eat healthier, and this trend strengthened in 2020 due to the advent of COVID-19, despite weakened economic conditions.
As economic uncertainty increases as a result of the pandemic, and disruption from the health crisis causes food prices to rise in most NH packaged food categories, more consumers are being forced to switch to cheaper options. For example, some Hungarians are switching from premium olive oil brands to mid-priced private label variants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.