NH honey recorded a particularly strong performance in 2020 as value sales increase substantially. This is largely based on the widespread perception among Indian consumers that honey is a natural immune system-boosting product.
NH high fibre breakfast cereals was one of the major beneficiaries of the COVID-19 situation during 2020 as demand increased substantially due to consumer spending much more than time at home. Indeed, the strict adherence to the principles of social distancing and home seclusion as a way of curbing the spread of the COVID-19 pandemic was highly favourable for sales of NH high fibre breakfast cereals.
NH honey is expected to continue registering strong growth over the forecast period. With consumer attention on NH honey having increased substantially during 2020 due to the impact of the COVID-19 pandemic, category players are likely to pay more attention to promoting their products in an effort to capture rising demand.
The major shift towards the at-home consumption of packaged food that was seen at the peak of the COVID-19 pandemic during 2020 is expected to remain influential on category sales during the forecast period as well. With many consumers having made major changes to their consumption habits due to the limitations placed on their ability to eat outside of the home during the COVID-19 situation, many Indian people are expected to continue avoiding eating out, wherever possible.
One of the major trends in the distribution of packaged food generally and health and wellness packaged food in particular during 2020 was the strong emergence of e-commerce as a retail channel. This was initially motivated by the reluctance of consumers to venture outside of the home unless absolutely necessary, which led many people to order groceries online to be delivered to their homes.
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This report originates from Passport, our Naturally Healthy Packaged Food research and analysis database.
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