Executive Summary

Mar 2019
PROSPECTS
NH olive oil registers the fastest current value growth in 2018

NH olive oil has steadily gained popularity in Indonesia in recent years as marketing activities by manufacturers and increased health-consciousness among consumers have strengthened awareness of the potential benefits of this product type. These factors helped to ensure that NH olive oil was the most dynamic performer within NH packaged food in current value growth terms in 2018.

NH honey continues to benefit from rising health awareness in Indonesia

NH honey registered another strong performance in 2018 as increased health-consciousness continued to lead many Indonesians to favour more natural and minimally processed foods. Imported products marketed as being from specific countries of origin and made from wild flowers such as manuka and acacia gained prominence in the category during the year.

NH nuts, seeds and trail mixes set to remain the dominant category

NH nuts, seeds and trail mixes remained by far the largest NH packaged food category in Indonesia in 2018. In addition to being widely consumed as snacks, nuts and seeds are commonly used in the preparation of traditional local dishes.

COMPETITIVE LANDSCAPE
Local players continue to lead NH packaged food

Domestic manufacturers continued to lead NH packaged food in value terms in 2018 thanks to their strong presence in the dominant category of NH nuts, seeds and trail mixes. The top four players overall – Garudafood Group, Dua Kelinci PT, Ultra Prima Abadi PT and Mitrasatrya Perkasautama PT –occupied the top four positions in this category, where entry barriers are low.

NH fruit snacks benefits from growing demand for private label products

Rising incomes and rapid urbanisation have encouraged more players to introduce packaged NH fruit snacks in Indonesia in recent years. However, demand for many of these products has been constrained by relatively high prices and limited distribution beyond high-end supermarkets.

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Naturally Healthy Packaged Food in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Naturally Healthy Packaged Food in Indonesia?
  • What are the major brands in Indonesia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Naturally Healthy Packaged Food in Indonesia - Category analysis

HEADLINES

PROSPECTS

NH olive oil registers the fastest current value growth in 2018
NH honey continues to benefit from rising health awareness in Indonesia
NH nuts, seeds and trail mixes set to remain the dominant category

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food
NH fruit snacks benefits from growing demand for private label products

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2013-2018
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 5 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Declining consumer purchasing power and low product awareness
HW products are increasingly easy to find online
Slower growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources