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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Indonesia

20 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nuts, seeds and trail mixes continue to lead sales

Nut, seeds and trail mixes remains the leading naturally healthy packaged food area in Indonesia. Eating nuts and seeds is common for Indonesians, while nuts and seeds are also fairly commonly used in local dishes.

Fruit snacks post strong growth thanks to expanding varieties

Fruit snacks are not new to Indonesians as tropical fruits and vegetables are commonly found in the country and traditionally processed into snacks. However, the market for packaged and branded products is still considered niche compared to unpackaged and unbranded products.

Growing importance of social media

Going forward, the increasing popularity of using social media as a digital marketing tool will drive the introduction of more branded and packaged fruit snacks in Indonesia. Consumers generally feel more assured of a product’s quality and hygiene standards if it is packaged.

COMPETITIVE LANDSCAPE

Access to affordable and abundant raw materials allows for lower prices

The availability of fruits in Indonesia has allowed business costs for companies specialising in fruit snacks to remain low, with domestic companies competing aggressively in the market for many years. As many of these fruits are also familiar with locals, domestic companies are able to produce products that still pique interest among Indonesians and cater to their preference for sweet tastes and types of fruit.

Domestic players to continue leading sales

Owing to low entry barriers, local businesses are expected to continue to lead sales, while foreign players will continue to face challenges competing due to intense price competition. International companies with well-known brands may enter the area and target higher income households, but will likely remain niche players as the majority of the Indonesian population consists of lower to middle income consumers.

Retailers boosting availability of naturally healthy packaged food

In 2017, there was an increase in the number of modern retailing outlets such as supermarkets and hypermarkets dedicating special shelf space to display health and wellness products due to continued demand from consumers. However, these special displays are largely limited to more developed regions such as Jakarta and Bali, where there is demand not only from local consumers, but also expats and tourists.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Indonesia?
What are the major brands in Indonesia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Indonesia - Category analysis

HEADLINES

PROSPECTS

Nuts, seeds and trail mixes continue to lead sales

Fruit snacks post strong growth thanks to expanding varieties

Growing importance of social media

COMPETITIVE LANDSCAPE

Access to affordable and abundant raw materials allows for lower prices

Domestic players to continue leading sales

Retailers boosting availability of naturally healthy packaged food

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Diminishing purchasing power leads to slower yet healthy performance

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

Retailers expanding their HW product offerings

Steadier yet healthy growth awaits HW beverages and packaged food

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Indonesia

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Executive Summary

New Report Guarantee

PROSPECTS

Nuts, seeds and trail mixes continue to lead sales

Fruit snacks post strong growth thanks to expanding varieties

Growing importance of social media

COMPETITIVE LANDSCAPE

Access to affordable and abundant raw materials allows for lower prices

Domestic players to continue leading sales

Retailers boosting availability of naturally healthy packaged food

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Indonesia - Category analysis

HEADLINES

PROSPECTS

Nuts, seeds and trail mixes continue to lead sales

Fruit snacks post strong growth thanks to expanding varieties

Growing importance of social media

COMPETITIVE LANDSCAPE

Access to affordable and abundant raw materials allows for lower prices

Domestic players to continue leading sales

Retailers boosting availability of naturally healthy packaged food

CATEGORY DATA

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Diminishing purchasing power leads to slower yet healthy performance

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

Retailers expanding their HW product offerings

Steadier yet healthy growth awaits HW beverages and packaged food

MARKET DATA

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