Naturally Healthy Packaged Food in Indonesia

PROSPECTS

The presence of Garudafood boosts sales in NH nuts, seeds and trail mixes

Sales of naturally healthy packaged food are dominated by handful of large categories. The largest of all is NH nuts, seeds and trail mixes.

Increasing interest in NH olive oil boosts category sales

NH olive oil was the second largest category in naturally healthy packaged food in 2019. Demand for NH olive oil is expected to increase at a more rapid pace over the forecast period.

NH sour milk continues to lag behind

NH sour milk recorded a relatively slow performance in 2019 as the category struggled to register sales growth in line with other major naturally healthy packaged food categories. The main reason for this is the category’s maturity.

COMPETITIVE LANDSCAPE

Saudi Arabian brands make an impact in NH honey

NH honey recorded the second highest retail values sales growth in naturally healthy packaged food in 2019. Honey is commonly used as an alternative to sugar as it is widely known as a healthier sweetener.

Local players remain dominant in NH nuts, seeds and trail mixes

The strong positions of local players in naturally healthy packaged food and nutrition mainly to the domination of local players in the largest category of NH nuts, seeds and trail mixes. Local brands such as Garuda, Dua Kelinci, and Orang Tua Group’s Kayaking continued to account for almost half of category sales in 2019.

International players remain prominent in smaller NH categories

International players dominate most of the other categories that comprise naturally healthy packaged food in Indonesia. For instance, international players continue to dominate the leading positions in NH olive oil and NH high fibre breakfast cereals.

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