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Food with natural properties has always been in great demand in Ireland and is widely considered as a basic requirement by the country’s consumers. As a result, naturally healthy packaged food performed well in 2020 as it benefited from its association with health, natural wellbeing and a back-to-the-roots approach among many consumers who sought more natural options in packaged food during the pandemic.
Unlike in other areas of health and wellness packaged food, stockpiling had somewhat of a negative effect on natural healthy packaged food in 2020. Whereas other types of health and wellness products can be stored in cupboards, fridges or freezers and thus are more suitable for stockpiling, some less processed naturally healthy packaged foods such as high fibre wholegrain/wholemeal/brown baked goods, sour milk drinks, butter and spreads with added olive oil generally have shorter expiry periods and are therefore not suitable for longer periods of stockpiling.
Many Irish consumers took to home cooking during the long periods of lockdown. Home cooking generally takes time, and, under normal circumstances, many consumers are not able to cook from scratch during the week, given their increasingly hectic lifestyles.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.