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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Ireland

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers opting to eat natural where possible

NH packaged food is expected to continue growing over the coming years. Ireland is facing an obesity epidemic, with consumers consequently being encouraged to eat as much naturally healthy food as possible.

NH rice to lead growth due to new innovative flavours and packaging

NH rice and NH dairy products will fuel growth over the coming years, with the former expected to perform particularly well. Several new wholegrain products are now available within NH rice and are also offered in more convenient microwave formats.

Sour milk products driving growth within NH dairy

NH dairy products are also predicted to perform strongly over the forecast period. A growing number of kefir products have been launched in Ireland in recent years and are expected to increase in popularity due to their probiotic health properties.

COMPETITIVE LANDSCAPE

Artisanal products such as NH baked goods remain popular

Artisanal products account for a significant percentage of overall NH sales in Ireland and continue to grow in popularity. Such products have a strong presence within NH packaged food, with freshly baked artisanal unpackaged products proving popular in retail outlets.

Joseph Brennan Bakeries continues to lead sales

While Joseph Brennan Bakeries remains the leading brand owner in NH packaged food, the company has seen a decline in sales share in naturally healthy packaged food in the past year due to growing demand for artisanal naturally healthy products and private label ranges. However, actual sales continue to increase, with the company actively promoting its Brennans Traditional Wholewheat Soda via social media towards the end of 2017.

Flahavan & Sons and Operation Transformation join forces for National Porridge Day

Flahavan & Sons posted strong retail value growth in 2017, largely due to increasing demand for hot cereal products such as oats and porridge. The company launched a major marketing campaign with RTE reality television show Operation Transformation, which features five people engaging in lifestyle changes under expert advice and raises awareness of health issues such as obesity and heart disease.

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Ireland?
What are the major brands in Ireland?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Consumers opting to eat natural where possible

NH rice to lead growth due to new innovative flavours and packaging

Sour milk products driving growth within NH dairy

COMPETITIVE LANDSCAPE

Artisanal products such as NH baked goods remain popular

Joseph Brennan Bakeries continues to lead sales

Flahavan & Sons and Operation Transformation join forces for National Porridge Day

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Ireland - Industry Overview

EXECUTIVE SUMMARY

A good year for health and wellness

Free from now mainstream

Private label gaining share

E-commerce increasingly important in 2017

Outlook is bright, but clouds on the horizon

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers opting to eat natural where possible

NH rice to lead growth due to new innovative flavours and packaging

Sour milk products driving growth within NH dairy

COMPETITIVE LANDSCAPE

Artisanal products such as NH baked goods remain popular

Joseph Brennan Bakeries continues to lead sales

Flahavan & Sons and Operation Transformation join forces for National Porridge Day

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Consumers opting to eat natural where possible

NH rice to lead growth due to new innovative flavours and packaging

Sour milk products driving growth within NH dairy

COMPETITIVE LANDSCAPE

Artisanal products such as NH baked goods remain popular

Joseph Brennan Bakeries continues to lead sales

Flahavan & Sons and Operation Transformation join forces for National Porridge Day

CATEGORY DATA

Health and Wellness in Ireland - Industry Overview

EXECUTIVE SUMMARY

A good year for health and wellness

Free from now mainstream

Private label gaining share

E-commerce increasingly important in 2017

Outlook is bright, but clouds on the horizon

MARKET DATA

SOURCES

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