Naturally Healthy Packaged Food in Ireland

PROSPECTS

Consumers increasingly prefer natural foods

NH packaged food is expected to continue growing over the next few years. Ireland is facing an obesity epidemic, with consumers consequently being encouraged to eat as much naturally healthy food as possible.

Fresh produce drives demand

There is a growing consumer preference and emphasis on fresh rather than shelf stable products. The diet of consumers is changing with a focus on a well-balanced diet and the positive health benefits of food.

Dairy is a strong performer

NH dairy products continue to perform strongly. As dairy remains a favourite source of calcium, dairy products have promoted their naturally occurring calcium to win a competitive edge over the added calcium in plant-based dairy alternatives.

COMPETITIVE LANDSCAPE

Artisanal products lead

Artisanal products account for a significant percentage of overall NH sales in Ireland and continue to grow in popularity. The products have a strong presence in NH packaged food, with freshly baked unpackaged products proving popular in retail outlets.

Jospeh Brennan Bakeries remains in high demand

Joseph Brennan Bakeries remains the leading brand owner in NH packaged food despite its decline in sales share in the past few years. This decline is due to the growing demand for artisanal naturally healthy products and private label ranges.

Private label is gaining share

The value share of private label in NH packaged foods continued to grow in 2018 and puts further pressure on branded products. Despite the good economic situation in Ireland, consumers continue to increasingly buy unbranded products as they see very little difference compared with branded products.

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