Executive Summary

Apr 2019
PROSPECTS
NH high fibre bread sales are growing

NH high fibre bread is the biggest category in NH packaged food and it continues to grow, mostly at the expense of white bread. This trend has been prominent for many years and, driven by the general search for healthier nutrition, it keeps shaping the overall category.

NH cereal bars are on the rise

Sales of NH cereal bars are increasing because these products provide consumers with a convenient snack that is also relatively healthy. This trend goes hand in hand with the portion-control trend; even if a product is not entirely healthy, if it is consumed in small portions there is control over calorie intake, which in itself is healthy.

NH honey and NH olive oil – demand vs local production

Both honey and olive oil are naturally healthy products. Most production is local and NH versions are posting rising value sales growth.

COMPETITIVE LANDSCAPE
Angel Bakery Ltd and J & E Berman Ltd lead NH high fibre bread

Angel Bakery Ltd and J & E Berman Ltd are the leading bakeries, which also collectively dominate the NH high fibre bread category. This is due to countrywide distribution and business agreements with leading grocery retailers.

Leiman Schlussel Ltd is the second-leading player

Leiman Schlussel holds a large share in NH packaged food mainly due to two brands: Nature Valley and Kliat gat nuts. Nature Valley benefits from higher recognition and consumer loyalty compared with most other brands in the category.

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Naturally Healthy Packaged Food in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Naturally Healthy Packaged Food in Israel?
  • What are the major brands in Israel?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Naturally Healthy Packaged Food in Israel - Category analysis

HEADLINES

PROSPECTS

NH high fibre bread sales are growing
NH cereal bars are on the rise
NH honey and NH olive oil – demand vs local production

COMPETITIVE LANDSCAPE

Angel Bakery Ltd and J & E Berman Ltd lead NH high fibre bread
Leiman Schlussel Ltd is the second-leading player

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2013-2018
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 5 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Israel - Industry Overview

EXECUTIVE SUMMARY

Buyers are ever more discriminating in their food and drink choices
BFY categories lose ground as shoppers look for “clean” food and drink
Private label receives a boost in organic categories
Discounters and internet retailing are increasingly shaping distribution
Positive outlook as a larger potential consumer base will combine with low price increases

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources