Naturally Healthy Packaged Food in Italy

PROSPECTS

Whole wheat is combined with legumes in NH high fibre pasta

NH high fibre pasta registered strong retail current value growth in 2019. The main reason is that such products favour gut health, whilst the taste and the nutritional value are improving thanks to continuous innovation.

Return to growth expected for NH olive oil due to new launches

Extra virgin olive oil is considered the healthiest oil by Italians, and together with pasta and tomatoes it is the king of the Mediterranean diet. In recent years, however, the presence of local extra virgin olive oil has been reduced by extra virgin olive oil or olive oil that is bottled in Italy, but it is actually made with olives from other countries.

Consumers increasingly value the health benefits of NH high fibre bread

NH high fibre bread continued to see strong growth in 2019. Whilst standard bread is having a tough time, “special” bread, such as products made from multi-cereal flour, ancient grains, high fibre and leavened with sourdough, showed consistent growth during the review period.

COMPETITIVE LANDSCAPE

Return to growth for Carapelli Firenze

Within NH olive oil, the leading player Carapelli Firenze returned to sales and share growth in 2019. Its Bertolli brand saw growth thanks to its relaunch.

Kellogg launches a new line of NH cereals

Within NH cereals, a new line was seen on shelves from the leader Kellogg Italia starting from 2019. WK Kellogg was launched in six variants: WK Kellogg Superfood Granola is available in two flavours: chia and pumpkin seed; and cranberry and spelt.

New olive oil-based product in NH butter and spreads

The naturally healthy features of olive oil are being employed in the development of innovative plant-based spreads. In 2018, Reolì won an innovation award at the Italian Food Awards during the 2018 edition of the trade fair SIAL for its NH margarine alternative made from extra virgin olive oil.

Files are delivered directly into your account within a few minutes of purchase.