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Learn moreJan 2021
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After seeing slow but stable retail current value growth for most of the review period, NH packaged food has seen a far more dynamic increase in 2020. This is mainly due to rising health-consciousness as a result of the COVID-19 pandemic.
Also tapping into the gut health trend are products which are naturally rich in fibre, such as whole wheat pasta, bread, bread substitutes and breakfast products (biscuits, mini cakes and pastries). These have also become more popular amongst consumers in light of the COVID-19 outbreak.
NH olive oil has remained by far the largest category within NH packaged food in value terms in 2020. It has also returned to growth after many years of decline.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Naturally Healthy Packaged Food in Italy market research report includes:
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.