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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Italy

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Do “local” and “healthier” always go together?

Italians are increasingly seeing local foods as being of a higher quality than some imported products. Local products are made using traditional methods with which consumers are familiar.

High fibre products booming

High fibre products in Italy continued to perform well in 2017 thanks to their positive effect on digestion. The fact that wholegrain products are healthier than their regular counterparts is widely recognised by Italian consumers, and as raw materials are less refined this also plays in their favour.

Opportunities for soy-based products

Thanks to increasing interest in health and wellness, soy has moved from being feared by Italian consumers due to concerns about being genetically modified to becoming one of the most important ingredients in NH packaged food. According to the Italian Soy Association, thanks to this revived interest, the local production of soy is booming, with more land in the Po valley being devoted to its production.

COMPETITIVE LANDSCAPE

Sales of fruit snacks and nuts continue to rise

Consumers are increasingly viewing fruit snacks and nuts as some of the healthiest snacks to satiate hunger during the day. These products have a high nutritional content and can help boost energy.

Colussi revamps its bakery line

Due to demand for healthier products, in 2016 Colussi started to revamp its bakery line so as to make it more appealing and remain ahead of its competitors in both the traditional and health and wellness space. The recipes of the company’s products were reworked to eliminate palm oil, replacing it with sunflower oil.

NH pasta benefits from new launches

To deal with strong promotional activities for traditional dried pasta, all major brand manufacturers in the industry have been introducing new high fibre products, which Italian consumers have welcomed. De Cecco introduced a high fibre and kamut pasta, while Colussi launched the Pasta & Cereali line, whose ingredients are 50% durum wheat and 50% lentil flour, thus having a higher fibre content.

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Italy?
What are the major brands in Italy?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Italy - Category analysis

HEADLINES

PROSPECTS

Do “local” and “healthier” always go together?

High fibre products booming

Opportunities for soy-based products

COMPETITIVE LANDSCAPE

Sales of fruit snacks and nuts continue to rise

Colussi revamps its bakery line

NH pasta benefits from new launches

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Do “local” and “healthier” always go together?

High fibre products booming

Opportunities for soy-based products

COMPETITIVE LANDSCAPE

Sales of fruit snacks and nuts continue to rise

Colussi revamps its bakery line

NH pasta benefits from new launches

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Italy - Category analysis

HEADLINES

PROSPECTS

Do “local” and “healthier” always go together?

High fibre products booming

Opportunities for soy-based products

COMPETITIVE LANDSCAPE

Sales of fruit snacks and nuts continue to rise

Colussi revamps its bakery line

NH pasta benefits from new launches

CATEGORY DATA

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

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