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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Japan

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Honey dynamism continues

Honey maintained double-digit dynamism in 2017, as it benefited from a focus on its prebiotic qualities in the media, particularly on TV. The capacity of oligosaccharide in honey to boost the effectiveness of probiotics enabled the category to grow in tandem with the probiotic boom in yoghurt.

Olive oil’s strong growth

As with honey, a strong media focus on the health benefits of consumption played a key role in the strong expansion of olive oil during the review period. The growing interest in Italian cuisine, which is also partly founded on the healthy image of the Mediterranean diet, bolstered olive oil, which is an important ingredient in Italian food.

High fibre bread will post sales increase due to increasing product variation

Increasing interest in high fibre bread, spurred by the availability of an increasingly wide range of products, is set to be a key driver of growth in naturally healthy high fibre packaged food over the forecast period. This trend began to gain momentum during 2012-2017, with players such as convenience store chain, Lawson, frequently introducing products containing bran, while Yamazaki launched products such as 12 Koku Bread, containing 12 different types of grain, including rye, barley, spelt, sesame, millet, quinoa and pumpkin seeds, to appeal to health-conscious consumers keen to consume naturally-sourced fibres.

COMPETITIVE LANDSCAPE

A fragmented category

The importance of naturally healthy rice, which accounted for 34% of total naturally healthy packaged food value in 2017, is a major factor in the highly fragmented character of the category, in which artisanal and private label products play a prominent role. Nisshin Oillio Group continues to lead with a 6% value share thanks to the strong sales of its olive oil brand, Bosco, which benefits from a strong distribution network, which spans most store-based channels in which olive oil is sold.

Kato Bros Honey Co Ltd retains lead in NH honey, while manuka honey posted strong growth

Kato Bros Honey led sales in naturally healthy honey in 2017, with a 15% value share, with its strength supported by demand for its economy-orientated products amongst price-conscious consumers. However, the company experienced share decline annually throughout the review period as demand moved upmarket, spurred by growing interest in manuka honey.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Japan?
What are the major brands in Japan?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Japan - Category analysis

HEADLINES

PROSPECTS

Honey dynamism continues

Olive oil’s strong growth

High fibre bread will post sales increase due to increasing product variation

COMPETITIVE LANDSCAPE

A fragmented category

Kato Bros Honey Co Ltd retains lead in NH honey, while manuka honey posted strong growth

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Japan - Industry Overview

EXECUTIVE SUMMARY

Evolving health attitudes reshaping demand

Natural trend exerts wide-ranging influence

Coca-Cola retains lead but domestic rivals gain ground

Store based retailers remain significant in the health and wellness market

Natural trend and diversified functionality to shape demand

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Japan

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Executive Summary

New Report Guarantee

PROSPECTS

Honey dynamism continues

Olive oil’s strong growth

High fibre bread will post sales increase due to increasing product variation

COMPETITIVE LANDSCAPE

A fragmented category

Kato Bros Honey Co Ltd retains lead in NH honey, while manuka honey posted strong growth

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Overview

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Table of Contents

Naturally Healthy Packaged Food in Japan - Category analysis

HEADLINES

PROSPECTS

Honey dynamism continues

Olive oil’s strong growth

High fibre bread will post sales increase due to increasing product variation

COMPETITIVE LANDSCAPE

A fragmented category

Kato Bros Honey Co Ltd retains lead in NH honey, while manuka honey posted strong growth

CATEGORY DATA

Health and Wellness in Japan - Industry Overview

EXECUTIVE SUMMARY

Evolving health attitudes reshaping demand

Natural trend exerts wide-ranging influence

Coca-Cola retains lead but domestic rivals gain ground

Store based retailers remain significant in the health and wellness market

Natural trend and diversified functionality to shape demand

MARKET DATA

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