The focus on food and nutrition increased during 2020 as the government heavily emphasised the vulnerability of people with obesity, diabetes and hypertension when battling COVID-19. This favoured sales of naturally healthy products as consumers were increasingly aware of the relevance of their eating habits and were looking to shift towards healthier alternatives.
Breakfast cereals and sweet biscuits are likely to be affected by the new labelling regulation that came into force in October 2020, which requires companies to place black octagonal seals on products that have an excess of sugar, calories, sodium, or fat, in order to provide consumers with visible and accurate warnings of products to curb the increasing obesity rate in Mexico. Regarding sugar content, the new regulation also contemplates a black seal if the product contains artificial sweeteners - this seal will include “not recommended for children”.
Sabritas SRL de CV maintained its lead of NH packaged food in 2020 due to its wide brand and product portfolio. Most of its offering of NH packaged food comes under the Sabritas and Mafer brands, whose products include potato chips, nuts and seeds amongst others.
Over the forecast period, companies are expected to increasingly focus on naturally healthy packaged food in order to avoid the seals on products with an excess of sugar, calories, sodium or fat required by the new labelling regulation, which was introduced in October 2020. Products such as nuts, dry fruit and honey are consequently likely to gain relevance over the forecast period.
While the trend for natural and minimally processed food is expected to continue, growth potential may be impacted by organic packaged food and free from offerings. Claims such as “natural”, “healthy” or “unprocessed” are ambiguous terms and can become unclear for consumers, while “organic” and “free from lactose” are more specific and consumers might prefer alternatives that give them certainty.
Sales of NH packaged food in 2020 were driven by NH nuts, seeds and trail mixes. These products are usually consumed as snacks and are popular ingredients in salads and yoghurt.
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