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Learn moreFeb 2021
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Prior to the pandemic, health issues related to nutrition gained visibility in Morocco, following campaigns by the Ministry of Health, and the general increase in digestive or cardiovascular diseases. The consumption of some products was emphasised to prevent such issues, which benefited naturally healthy food and boosted the appeal of locally produced unprocessed packaged food.
Despite performing well, naturally healthy packaged foods remains a small product area in Morocco, due to limited international brands present in the landscape. However, NH packaged food has also benefited from rising awareness of healthy nutrition and the greater visibility of local products in modern grocery retailers such as Carrefour Market, and organic stores such as La Vie Claire.
Traditional Moroccan products have gained momentum following government efforts to give visibility to Moroccan agriculture and a general trend towards returning to more authentic products. Mainly present in the edible oils with olive oil, leading player Les Huileries de Oued Souss has benefited from a strongly established brand name that was synonymous with quality and purity.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.