Prior to the pandemic, health issues related to nutrition gained visibility in Morocco, following campaigns by the Ministry of Health, and the general increase in digestive or cardiovascular diseases. The consumption of some products was emphasised to prevent such issues, which benefited naturally healthy food and boosted the appeal of locally produced unprocessed packaged food.
Despite performing well, naturally healthy packaged foods remains a small product area in Morocco, due to limited international brands present in the landscape. However, NH packaged food has also benefited from rising awareness of healthy nutrition and the greater visibility of local products in modern grocery retailers such as Carrefour Market, and organic stores such as La Vie Claire.
Traditional Moroccan products have gained momentum following government efforts to give visibility to Moroccan agriculture and a general trend towards returning to more authentic products. Mainly present in the edible oils with olive oil, leading player Les Huileries de Oued Souss has benefited from a strongly established brand name that was synonymous with quality and purity.
After performing well during the pandemic, NH packaged food is expected to see impressive growth in 2021 and then continue performing well over the duration of the forecast period. As the health and wellness trend continues to gather pace in response to the pandemic, more consumers are expected to migrate to NH packaged food in a bid to improve their diets.
NH packaged food is still rather immature in Morocco, meaning there is room for growth. Over the forecast period, new entrants are expected to capitalise on this as of now, there are no leading brands, meaning the competitive landscape is easier to penetrate.
Although NH packaged food is projected to see impressive growth, there are a few concerns that could potentially pose a threat over the forecast period. For example, the growing health and wellness trend could in some ways act as a double-edged sword as some consumers might deem packaged food as unhealthy and migrate to unpackaged food instead.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Naturally Healthy Packaged Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Naturally Healthy Packaged Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Naturally Healthy Packaged Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page