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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Morocco

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

NH packaged food benefits from its healthy disposition amidst the COVID-19 pandemic

Prior to the pandemic, health issues related to nutrition gained visibility in Morocco, following campaigns by the Ministry of Health, and the general increase in digestive or cardiovascular diseases. The consumption of some products was emphasised to prevent such issues, which benefited naturally healthy food and boosted the appeal of locally produced unprocessed packaged food.

Distribution channels continue to perform well despite the pandemic and ongoing travel bans

Despite performing well, naturally healthy packaged foods remains a small product area in Morocco, due to limited international brands present in the landscape. However, NH packaged food has also benefited from rising awareness of healthy nutrition and the greater visibility of local products in modern grocery retailers such as Carrefour Market, and organic stores such as La Vie Claire.

Local brands continue to increase value shares in 2020

Traditional Moroccan products have gained momentum following government efforts to give visibility to Moroccan agriculture and a general trend towards returning to more authentic products. Mainly present in the edible oils with olive oil, leading player Les Huileries de Oued Souss has benefited from a strongly established brand name that was synonymous with quality and purity.

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Morocco?
What are the major brands in Morocco?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

NH packaged food benefits from its healthy disposition amidst the COVID-19 pandemic

Distribution channels continue to perform well despite the pandemic and ongoing travel bans

Local brands continue to increase value shares in 2020

RECOVERY AND OPPORTUNITIES

NH packaged food performs remarkably over the forecast period as consumers continually become more health-conscious

Competitive landscape remains open to new entrants

Home-made food poses a threat as consumers question the healthiness of NH packaged food

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2015-2020
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 5 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Naturally Healthy Packaged Food in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

NH packaged food benefits from its healthy disposition amidst the COVID-19 pandemic

Distribution channels continue to perform well despite the pandemic and ongoing travel bans

Local brands continue to increase value shares in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Naturally Healthy Packaged Food in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

NH packaged food benefits from its healthy disposition amidst the COVID-19 pandemic

Distribution channels continue to perform well despite the pandemic and ongoing travel bans

Local brands continue to increase value shares in 2020

RECOVERY AND OPPORTUNITIES

NH packaged food performs remarkably over the forecast period as consumers continually become more health-conscious

Competitive landscape remains open to new entrants

Home-made food poses a threat as consumers question the healthiness of NH packaged food

CATEGORY DATA

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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