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Learn moreFeb 2021
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Naturally healthy packaged food continued to record stable retail value growth in 2020. NH nuts, seeds and trail mixes benefited from an alignment with the natural food trend, with many Norwegians choosing these products as a natural and nutritious option for quick energy during daily activities.
The overall growth potential of naturally healthy packaged food continued to be negatively impacted by competition from other health and wellness products in 2020. In general, food products are becoming more advanced to meet the demands of increasingly discerning consumers.
Naturally healthy packaged food remained a competitive but otherwise stable category in 2020, with only small changes in players’ value shares. The category’s maturity and the general staple positioning of key brands means that competition is driven more by the general dynamics across many interlinked categories, as opposed to by any particular products or brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.