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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Poland

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home cooking increases benefiting sales, but snacks suffer as consumers focus on staples

COVID-19 was largely beneficial for sales of NH packaged food in 2020. Faced with lockdown, a growing number of cases and no cure in sight, consumers looked to take better care of their health, with many opting for NH packaged food.

Superfoods attract interest but high prices limit growth

Driven by the health and wellness trend and a desire to improve their health due to COVID-19, Polish consumers showed a growing curiosity towards so-called superfood ingredients in 2020. With a breadth of information available online, consumers are becoming increasingly educated and aware about the health benefits of ingredients such as goji berries, chia seeds, spirulina, chlorella, quinoa, and acai, among many others.

Consumers paying more attention to the contents of their breakfast cereals

NH high fibre breakfast cereals performed well during 2020, growing faster than in 2019, in both retail volume and value terms. Concerned about their health and that of their children, many Polish consumers were keen to ditch highly processed and sugary breakfast cereals in favour of NH high fibre breakfast cereals.

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Samples

Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Poland?
What are the major brands in Poland?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home cooking increases benefiting sales, but snacks suffer as consumers focus on staples

Superfoods attract interest but high prices limit growth

Consumers paying more attention to the contents of their breakfast cereals

RECOVERY AND OPPORTUNITIES

Economic pressures expected to weigh down the growth of NH packaged food

NH fruit snacks on the menu as parents’ concerns over sugar consumption rise

Local producers set to flourish thanks to price advantage

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2015-2020
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 5 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Poland - Industry Overview

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Naturally Healthy Packaged Food in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home cooking increases benefiting sales, but snacks suffer as consumers focus on staples

Superfoods attract interest but high prices limit growth

Consumers paying more attention to the contents of their breakfast cereals

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home cooking increases benefiting sales, but snacks suffer as consumers focus on staples

Superfoods attract interest but high prices limit growth

Consumers paying more attention to the contents of their breakfast cereals

RECOVERY AND OPPORTUNITIES

Economic pressures expected to weigh down the growth of NH packaged food

NH fruit snacks on the menu as parents’ concerns over sugar consumption rise

Local producers set to flourish thanks to price advantage

CATEGORY DATA

Health and Wellness in Poland - Industry Overview

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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