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Learn moreFeb 2021
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COVID-19 was largely beneficial for sales of NH packaged food in 2020. Faced with lockdown, a growing number of cases and no cure in sight, consumers looked to take better care of their health, with many opting for NH packaged food.
Driven by the health and wellness trend and a desire to improve their health due to COVID-19, Polish consumers showed a growing curiosity towards so-called superfood ingredients in 2020. With a breadth of information available online, consumers are becoming increasingly educated and aware about the health benefits of ingredients such as goji berries, chia seeds, spirulina, chlorella, quinoa, and acai, among many others.
NH high fibre breakfast cereals performed well during 2020, growing faster than in 2019, in both retail volume and value terms. Concerned about their health and that of their children, many Polish consumers were keen to ditch highly processed and sugary breakfast cereals in favour of NH high fibre breakfast cereals.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.