Naturally Healthy Packaged Food in Portugal

PROSPECTS

Healthier lifestyles set to boost niche segment of naturally healthy packaged food over forecast period

Portuguese consumers are increasingly favouring healthier diets and one trend which is expected to pick up momentum is that for naturally healthy products. As has been seen in previous categories, manufacturers are noted to be focusing a level of innovation in producing naturally healthy packaged food.

Players launch more naturally healthy snacks to appeal to health-conscious consumers

Snacks are a popular sub-category in naturally healthy packaged food. This can be evidenced with the strong growth seen with naturally healthy fruit snacks, and also naturally healthy nuts, seeds and trail mixes.

High-fibre options gaining popularity and trend looks set to continue

As can be seen within other categories in health and wellness packaged food, products with a high fibre content are gaining popularity. This is particularly evident within naturally healthy packaged food.

COMPETITIVE LANDSCAPE

Private label brands see success through innovations in naturally healthy dairy

Private label brands are increasingly investing in the naturally healthy segment in dairy. This can be seen with Sonae Modelo Continente Hipermercados SA (private label globally), which leads naturally healthy packaged food with its Continente brand.

Branded products gaining popularity over traditional artisanal tastes thanks to strong distribution and marketing

Artisanal brands continue to prove popular in naturally healthy packaged food, but this is expected to decline over time. Portuguese consumers have a strong attachment to traditional and crafted products, which drives the trend for artisanal brands.

Collaborations with other regional players set to boost category

Following the trends seen for locally-produced products, domestic players are seen to be meeting consumer demand by investing in naturally healthy packaged food. In addition to players investing in extending their ranges of products available, as can be seen with the aforementioned Frubis brand, from Nuvi Fruits SA (in Portugal), extending the range of flavours in its dehydrated fruit snacks; domestic players are also looking to increase their production and distribution with regional collaborations.

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