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Learn moreFeb 2021
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In line with the increasing uptake among Portuguese consumers of healthier diets, manufacturers have been focusing a proportion of their innovation on launching naturally healthy packaged food. This, for example, may impact categories such as better for you packaged food, or fortified/functional packaged food, which are perceived as being less naturally healthy due to the addition of ingredients that are not always natural.
Honey was one of the products that most benefited from the global pandemic as it is a natural, healthy and versatile product. While NH honey has been traditionally popular in the country, sales rose in 2020 during the pandemic, with consumers seeking NH honey products to help build immunity to the virus.
Prior to the pandemic, the Portuguese market was one in which price and promotion were already important. Since the pandemic and ensuing economic fallout, price-sensitivity is set to intensify.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Naturally Healthy Packaged Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Naturally Healthy Packaged Food in Portugal market research report includes:
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.